The DOI matches its Crossref record; 42 of the 42 references it cites were found in a registry or an index.
No Need to Watch: How the Effects of Partisan Media Can Spread via Interpersonal Discussions
Abstract
To what extent do partisan media sources shape public opinion? On its face, it would appear that the impact of partisan media is limited, given that it attracts a relatively small audience. We argue, however, that its influence may extend beyond its direct audience via a two‐step communication flow. Specifically, those who watch and are impacted by partisan media outlets talk to and persuade others who did not watch. We present experimental results that demonstrate this process. We therefore show that previous studies may have significantly underestimated the effect of these outlets. We also illustrate that how the two‐step communication flow works is contingent upon the precise composition of the discussion group (e.g., is it consistent of all fellow partisans or a mix of partisans?). We conclude by highlighting what our results imply about the study of media, preference formation, and partisan polarization.
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“polarization effects can still spread through a two-step communication process whereby individuals who have been exposed to partisan media influence co-partisans who have not been directly exposed (Fig. 2), thereby increasing overall levels of attitudinal extremity253.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [253]
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Metadata
- Authors
- Druckman, J. N., Levendusky, M. S., & McLain, A.
- Affiliations
- Northwestern University (US)
- University of Pennsylvania (US)
- Temple University (US)
- Venue
- American Journal of Political Science
- Publisher
- Wiley
- Published
- 2017-08-08
- Volume
- 62
- Issue
- 1
- Pages
- 99-112
- ISSN
- 0092-5853 (ISSN-L)
- 1540-5907
- OpenAlex
- W1684208437
- Cited by
- 291
- References
- 42
- Citations by year
- 2026: 20 · 2025: 36 · 2024: 27 · 2023: 28 · 2022: 44 · 2021: 23 · 2020: 77 · 2019: 13 · 2018: 21 · 2017: 1
- FWCI
- 78.90
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- American Journal of Political Science (publishedVersion)
- Funders
- Penn's PORES program and Northwestern's Institute for Policy Research
- Topics
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Communication › News Media Framing and Political Communication
- Keywords
- partisan media, two-step flow of communication, interpersonal persuasion, public opinion formation, media influence, partisan polarization, preference formation
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