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Cited by 313

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

The conscious consumer: taking a flexible approach to ethical behaviour

Open access
Szmigin, Isabelle, Carrigan, Marylyn, McEachern, Morven G.·2009·International Journal of Consumer Studies
DOI 10.1111/j.1470-6431.2009.00750.x
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Abstract

This paper considers the ethical purchasing of what is described as conscious consumers. Conscious consumers remain a ‘work in progress’, and present a complex mix of behaviours; while seeking ethical alternatives, other social and economic forces impact on their behaviour (e.g. family, convenience, price) such that positive ethical choices are not always made. Examining ethical consumption in this way reveals the ‘competing priorities, paradoxical outcomes, and the nature of compromises reached in real decision processes’. We identify two areas of theory relevant to the conceptualization of such consumers, flexibility and dissonance theory. A qualitative study of participants identified as conscious consumers was undertaken. As anticipated, the participants revealed a range of often contradictory behaviours regarding their ethical purchases. The relevance of flexibility and dissonance theory to their behaviour is discussed.

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Cited by

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Metadata

Authors
Szmigin, I., Carrigan, M., & McEachern, M. G.
Venue
International Journal of Consumer Studies
Publisher
Wiley
Published
2009-03
Volume
33
Issue
2
Pages
224-231
ISSN
  • 1470-6423 (ISSN-L)
  • 1470-6431
DOI
10.1111/j.1470-6431.2009.00750.x
OpenAlex
W1985831007
Cited by
313
References
6
FWCI
45.59
Type
journal article
Language
en
Open access
bronze
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 36 d)

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CoChat. (2026). Citation check: The conscious consumer: taking a flexible approach to ethical behaviour. https://app.cochat.ai/papers/10.1111/j.1470-6431.2009.00750.x
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Szmigin, I., Carrigan, M., & McEachern, M. G. (2009). The conscious consumer: taking a flexible approach to ethical behaviour. International Journal of Consumer Studies. https://doi.org/10.1111/j.1470-6431.2009.00750.x

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.