The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
A Test of Services Marketing Theory: Consumer Information Acquisition Activities
Abstract
The author explores the information needs of service consumers. In the purchase decision process, search behavior is motivated in part by perceived risk and the consumer's ability to acquire relevant information with which purchase uncertainty can be addressed. Marketing theory suggests that consumers use information sources in a distinctive way to reduce the uncertainty associated with services. Hence, six hypotheses are developed to test the information acquisition of service buyers. An experimental approach is employed to compare, in a prepurchase context, the information sources used by consumers of services and those used by consumers of goods. The resulting data support the predictions offered and extend marketing theory.
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Cited by
Harrison-Walker, L. J. (2001) · Journal of Service Research · doi:10.1177/109467050141006 · Cited by 1,583
Consumer patronage and risk perceptions in Internet shopping
Forsythe, S. M., & Shi, B. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(01)00273-9 · Cited by 1,433
Word-of-Mouth Processes within a Services Purchase Decision Context
Bansal, H. S., & Voyer, P. A. (2000) · Journal of Service Research · doi:10.1177/109467050032005 · Cited by 1,334
Use and Impact of Online Travel Reviews
Gretzel, U., & Yoo, K. H. (2008) · Information and Communication Technologies in Tourism 2008 · doi:10.1007/978-3-211-77280-5_4 · Cited by 1,141
Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0380 · Cited by 1,073
Metadata
- Authors
- Murray, K. B.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-01
- Volume
- 55
- Issue
- 1
- Pages
- 10-25
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2059179344
- Cited by
- 1,549
- References
- 3
- FWCI
- 31.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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