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Cited by 1,549

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Murray, Keith B.·1991·Journal of Marketing
DOI 10.1177/002224299105500102
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Abstract

The author explores the information needs of service consumers. In the purchase decision process, search behavior is motivated in part by perceived risk and the consumer's ability to acquire relevant information with which purchase uncertainty can be addressed. Marketing theory suggests that consumers use information sources in a distinctive way to reduce the uncertainty associated with services. Hence, six hypotheses are developed to test the information acquisition of service buyers. An experimental approach is employed to compare, in a prepurchase context, the information sources used by consumers of services and those used by consumers of goods. The resulting data support the predictions offered and extend marketing theory.

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Show all 3 references

Research works printed but not linked: 85

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Cited by

Metadata

Authors
Murray, K. B.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1991-01
Volume
55
Issue
1
Pages
10-25
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299105500102
OpenAlex
W2059179344
Cited by
1,549
References
3
FWCI
31.82
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.