The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
Abstract
Four psychological theories are considered in determining the effects of disconfirmed expectations on perceived product performance and consumer satisfaction. Results reveal that too great a gap between high consumer expectations and actual product performance may cause a less favorable evaluation of a product than a somewhat lower level of disparity.
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Citations
Cites
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241 · cited 1×
“An unconfirmed expectancy, according to Festinger's theory of cognitive dissonance, creates a state of dissonance or "psychological discomfort" because the outcome contradicts the consumer's original hypothesis [13].”
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Metadata
- Authors
- Anderson, R. E.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-02
- Volume
- 10
- Issue
- 1
- Pages
- 38-44
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W1979756272
- Cited by
- 1,066
- References
- 1
- FWCI
- 8.77
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
