Situational Salience and Cultural Differences in the Correspondence Bias and Actor-Observer Bias
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Two studies examined the correspondence bias in attitude attributions of Koreans and Americans. Study I employed the classic attitude attribution paradigm of Jones and Harris and found that both Korean and American participants displayed the correspondence bias in the no-choice condition. This lack of difference might have been due to weak salience of the situational constraints. Study 2 was designed to make the situational constraints of the no-choice condition salient in two ways: (a) by asking participants to write an essay on a topic regardless of their genuine attitude toward the topic or (b) by also making it clear to participants that the essay by the target person was almost a copy of the arguments provided by the experimenter. The results showed that (a) American attributions were unaffected by the two salience manipulations, whereas Koreans' correspondence bias decreased with increasing salience of the constraints, and (b) Koreans were less susceptible to the actor observer bias.
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Indian and East Asian participants are more likely to attribute circumstances to the situation rather than the person.
“Participants from the United States tend to be more willing to focus on internal explanations for all sorts of behaviours, including misfortune (Gilbert & Malone, 1995;Ross, 1977), whereas Indian and East Asian participants are more likely to attribute circumstances to the situation rather than the person (e.g.Choi & Nisbett, 1998;Miller, 1984;Miyamoto & Kitayama, 2002;Morris & Peng, 1994;Norenz”
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- Authors
- Choi, I., & Nisbett, R. E.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- University of Michigan (US)
- Corresponding author
- Choi, Incheol
- ORCID
- Choi, Incheol
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1998-09
- Volume
- 24
- Issue
- 9
- Pages
- 949-960
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2085108029
- Cited by
- 392
- References
- 41
- Citations by year
- 2026: 6 · 2025: 8 · 2024: 6 · 2023: 13 · 2022: 20 · 2021: 15 · 2020: 10 · 2019: 16 · 2018: 18 · 2017: 13 · 2016: 14 · 2015: 12 · 2014: 17 · 2013: 19 · 2012: 21
- FWCI
- 42.19
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Deep Blue (University of Michigan) (submittedVersion)
- Seoul National University Open Repository (Seoul National University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Keywords
- correspondence bias, actor-observer bias, cultural differences, attitude attribution, Korean Americans, situational constraints, essay writing
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