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The Malleability of Automatic Stereotypes and Prejudice
Abstract
The present article reviews evidence for the malleability of automatic stereotypes and prejudice. In contrast to assumptions that such responses are fixed and inescapable, it is shown that automatic stereotypes and prejudice are influenced by, (a) self- and social motives, (b) specific strategies, (c) the perceiver's focus of attention, and (d) the configuration of stimulus cues. In addition, group members' individual characteristics are shown to influence the extent to which (global) stereotypes and prejudice are automatically activated. This evidence has significant implications for conceptions of automaticity, models of stereotyping and prejudice, and attitude representation. The review concludes with the description of an initial model of early social information processing.
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“Even automatically activated prejudice and stereotypes can be inhibited when people are perceived more in terms of their particular qualities than primarily as members of social categories.50”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [50]
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“To exert control on the effects of implicit attitudes, cognitive and time resources are important, as described earlier, but motivation is also a crucial factor in exerting control over the effects of implicit processes for an extended period of time (Blair, 2002).”
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“The good news is that the neural mechanisms of social identity are malleable (Blair, 2002).”
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Fiske, S. T., & Tablante, C. B. (2014) · American Psychological Association eBooks · doi:10.1037/14341-015 · Cited by 32
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“Implicit biases are malleable; however, individuals must be aware of their biases, motivated to control them, and concerned about the consequences of their bias (Blair, 2002).”
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Birch, P. D. J., Batten, J. C., & Batey, J. (2015) · Assessment & Evaluation in Higher Education · doi:10.1080/02602938.2015.1064857 · Cited by 32
“Such findings appear to lend support to researchers who believe individuals can either control category activation (Bargh 1994; Blair 2002; van Ryn and Fu 2003; Wegner and Bargh 1998), or once a category is activated can engage in category inhibition to suppress the application of their expectancy (e.”
BackgroundDuque (2015) · doi:10.1016/j.jbtep.2015.04.003 · Cited by 30
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Wang, J., Moghadam, S. H., & Tiffany-Morales, J. (2017) · ACM Conference on International Computing Education Research (ICER) · doi:10.1145/3105726.3106175 · Cited by 30
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Smith, E. R., & Conrey, F. R. (2007) · Cited by 29
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“Beyond these chronic sources, other factors may produce relatively short-term shifts in response tendencies (see Blair, 2002, for a review). In particular, situational constraints and salient social norms have been found to influence various automatic responses to out-group cues. For example, Lowery, Hardin, and Sincl…”
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BackgroundWhat Does It Take to Activate Stereotypes? Simple Primes Don’t Seem Enough
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“Indeed, responses on implicit measures have long been known to be highly context-sensitive (Blair, 2002; Gawronski & Sritharan, 2010) and research using latent-state–trait modeling suggests that the total amount of systematic construct variance on implicit measures comprises a mix of…”
BackgroundKurdi, B., Morehouse, K. N., & Dunham, Y. C. (2022) · Journal of Personality and Social Psychology · doi:10.1037/pspa0000329 · Cited by 36
“…associative system has been challenged in several lines of early and contemporary empirical work focusing on (a) debiasing interventions (e.g., Blair, 2002); (b) the goaldependent nature of implicit evaluation (e.g., Ferguson & Bargh, 2008; Moskowitz, 2014); and (c) the rapid revision of…”
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Weary, G., Tobin, S. J., & Edwards, J. A. (2015) · Routledge eBooks · doi:10.4324/9780203848753.ch5 · Cited by 28
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Zogmaister, C., Arcuri, L., Castelli, L., & Smith, E. R. (2008) · Group Processes & Intergroup Relations · doi:10.1177/1368430208095402 · Cited by 27
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Fehr, J., & Sassenberg, K. (2010) · Group Processes & Intergroup Relations · doi:10.1177/1368430209343116 · Cited by 27
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Ruiz, J. G., Andrade, A. D., Anam, R., Taldone, S. N., Karanam, C., Hogue, C. M., & Mintzer, M. J. (2014) · Gerontology & Geriatrics Education · doi:10.1080/02701960.2014.966904 · Cited by 27
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Ehret, P. J., Monroe, B. M., & Read, S. J. (2014) · Personality and Social Psychology Review · doi:10.1177/1088868314544221 · Cited by 27
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Nosek, B. A., Hawkins, C. B., & Frazier, R. S. (2011) · SSRN Electronic Journal · doi:10.2139/ssrn.1781222 · Cited by 30
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“…unintentionally despite conscious non - prejudiced attitudes ( see for example Gaertner and Dovidio 1986; Devine and Monteith 1993; Bargh 1999; Blair 2002 ) , many of these projects fall under the category unconscious bias training and address the issue of raising self - awareness of such…”
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Babbitt, L. G., & Sommers, S. R. (2011) · Personality and Social Psychology Bulletin · doi:10.1177/0146167211410070 · Cited by 26
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Frings, C., & Wentura, D. (2003) · European Journal of Social Psychology · doi:10.1002/ejsp.167 · Cited by 26
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Hansen, W. D., Scholl, J. P., Sorensen, A. E., Fisher, K. E., Klassen, J. A., Calle, L., Kandlikar, G. S., Kortessis, N., Kucera, D., Marias, D. E., et al. (2018) · Ecosphere · doi:10.1002/ecs2.2099 · Cited by 26
“Implicit biases are attitudes or stereotypes that unconsciously affect actions and decisions, leading to both favorable and unfavorable evaluations of people (Blair 2002).”
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Grant, A. M., Grey, S., & van Hell, J. G. (2019) · Journal of Neurolinguistics · doi:10.1016/j.jneuroling.2019.100876 · Cited by 26
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“One possibility is that our faking instructions led to a real change of the (implicit) attitude as measured by the evaluativepriming task (cf. Blair, 2002; Stewart & Payne, 2008) rather than to strategic control over the measurement outcome.”
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“On the other hand, there are data suggesting that cognitive performance is more mutable and could in principle be aVected by completing an explicit scale Wrst (Blair, 2002; Dasgupta & Greenwald, 2001).”
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“Indeed, although implicit evaluations were originally assumed to be largely fixed due to their slow accretion over long periods of time, evidence quickly mounted showing a number of ways in which they are malleable (Blair, 2002).”
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“For Tomlin et al. 545 issues of prejudice (one heuristic/bias), it seems that small, but frequent, interventions may be most promising (e.g., Blair, 2002; Dasgupta & Asgari, 2004; Dasgupta & Greenwald, 2001).”
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What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior
Mai, R., & Dickel, P. (2021) · Journal of Small Business Management · doi:10.1080/00472778.2021.1956505 · Cited by 22
“As with other instruments, interpretations must acknowledge that the IAT can also tap stereotypical beliefs that people have been exposed to in their environment (Blair, 2002).”
BackgroundA 3D framework of implicit attitude change
Kurdi, B., & Charlesworth, T. E. S. (2023) · Trends in Cognitive Sciences · doi:10.1016/j.tics.2023.05.009 · Cited by 29
“However, even at this early stage of research, it was understood that implicit attitudes can be temporarily modulated by environmental cues, such as the presence of an experimenter with a stigmatized social identity or the prospect of interacting with someone from a stigmatized group [19].”
BackgroundImplicit Associations and Social Anxiety
Westberg, P., Lundh, L., & Jönsson, P. (2006) · Cognitive Behaviour Therapy · doi:10.1080/08037060601020401 · Cited by 21
“This lack of effect of an anxiety induction on an anxiety-related IAT is at odds with evidence for strong effects of situational manipulations on the IAT in social psychological research on attitudes and stereotypes (e.g. Blair, 2002).”
BackgroundResultBeute, F., & de Kort, Y. A. W. (2018) · Landscape Research · doi:10.1080/01426397.2018.1457144 · Cited by 22
Girvan, E. J. (2015) · Psychology Public Policy and Law · doi:10.1037/law0000068 · Cited by 21
Dude looks like a lady: Exploring the malleability of person categorization
Brebner, J. L., Martin, D. S., & Macrae, C. N. (2009) · European Journal of Social Psychology · doi:10.1002/ejsp.600 · Cited by 21
“How then does this observation speak to broader theoretical accounts of the person perception process (Bargh, 1999; Blair, 2002; Brewer, 1988; Fiske & Neuberg, 1990; Macrae & Bodenhausen, 2000)?”
BackgroundDo children with obesity implicitly identify with sedentariness and fat food?
Craeynest, M., Crombez, G., Houwer, J. D., Deforche, B. I., & Bourdeaudhuij, I. D. (2006) · Journal of Behavior Therapy and Experimental Psychiatry · doi:10.1016/j.jbtep.2006.02.003 · Cited by 21
“Third, Blair (2002) showed that implicit measures are sensitive to contextual manipulations.”
BackgroundMacan, T. M., & Merritt, S. M. (2011) · doi:10.1002/9781119992592.ch8 · Cited by 21
Workplace discrimination and the record of disability
Draper, W. R., Hawley, C. E., McMahon, B. T., & Reid, C. A. (2012) · Journal of Vocational Rehabilitation · doi:10.3233/jvr-2012-0594 · Cited by 20
“Recent research in social psychology has shown automatic stereotypes to be malleable (for a review, see Blair [16]).”
BackgroundDeng, S., Xu, Q., Zhang, J., & Li, X. (2022) · Advances in Psychological Science · doi:10.3724/sp.j.1042.2022.00723 · Cited by 19
Against Moral Character Evaluations: The Undetectability of Virtue and Vice
Vranas, P. B. M. (2009) · The Journal of Ethics · doi:10.1007/s10892-009-9049-z · Cited by 20
Janssen, H. J., Oberwittler, D., & Gerstner, D. (2019) · International Criminal Justice Review · doi:10.1177/1057567719896020 · Cited by 20
“Majority residents’ contact with ethnic minority neighbors is expected to reinforce positive implicit associations (Blair, 2002; Dasgupta, 2013; Greenwald & Krieger, 2006) and could therefore counteract stereotypes that link ethnic minorities to disorder and crime.”
BackgroundAutomatic processes in evaluative learning
Hütter, M., & Rothermund, K. (2020) · Cognition & Emotion · doi:10.1080/02699931.2019.1709315 · Cited by 21
“These measures typically suffer from low reliability, which may be due to the fact that they do not take into account the context dependency of evaluations (Blair, 2002; Wittenbrink, Judd, & Park, 2001).”
BackgroundForging links with the self to combat implicit bias
Woodcock, A., & Monteith, M. J. (2012) · Group Processes & Intergroup Relations · doi:10.1177/1368430212459776 · Cited by 20
A Tale of Two Primes: Contextual Limits on Stereotype Activation
Castelli, L., Macrae, C. N., Zogmaister, C., & Arcuri, L. (2004) · Social Cognition · doi:10.1521/soco.22.2.233.35462 · Cited by 20
“As mentioned above, a number of studies have demonstrated stereotype activation using semantic priming techniques (see Bargh, 1999; Blair, 2002; Macrae & Bodenhausen, 2000).”
BackgroundResultInfluentialSocial Consciousness in Legal Decision Making
Wiener, R. L., Willborn, S. L., Schopp, R. F., & Bornstein, B. H. (2007) · Springer eBooks · doi:10.1007/978-0-387-46218-9 · Cited by 21
Dissonance and Doxastic Resistance
Borgoni, C. (2014) · Erkenntnis · doi:10.1007/s10670-014-9691-0 · Cited by 19
Everyday Life in Social Psychology
Emiliani, F., & Passini, S. (2016) · Journal for the Theory of Social Behaviour · doi:10.1111/jtsb.12109 · Cited by 19
Evidentiality and Language Contact
Aikhenvald, A. Y. (2018) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780198759515.013.7 · Cited by 19
On Malleable and Immalleable Subtypes
Hugenberg, K., Blusiewicz, R. L., & Sacco, D. F. (2010) · Social Psychology · doi:10.1027/1864-9335/a000018 · Cited by 19
“This lacuna seems surprising given recent research showing that exposure to counterstereotypic individuals can create substantial malleability in automatic stereotypes, at least temporarily changing patterns of stereotypic associations (Blair, 2002; Fazio & Olson, 2003; Gawronski & Bodenhausen, 2006). For example, Bla…”
BackgroundInfluentialPictures in our heads: Contributions of fMRI to the study of prejudice and stereotyping
Amodio, D. M., & Lieberman, M. D. (2009) · Cited by 19
Schietecat, A. C., Lakens, D., IJsselsteijn, W. A., & de Kort, Y. A. W. (2018) · Collabra Psychology · doi:10.1525/collabra.110 · Cited by 20
“An impressive number of studies indicate that features present in a specific context can influence the associative meaning of a concept in a task (e.g., Blair, 2002; Elliot & Maier, 2014; Frühholz, Trautmann-Lengsfeld, & Herrmann, 2011; Lakens, Fockenberg, Lemmens, Ham, & Midden, 2013).”
Background
Metadata
- Authors
- Blair, I. V.
- Affiliations
- University of Colorado Boulder (US)
- Corresponding author
- Blair, Irene V.
- ORCID
- Blair, Irene V.
- Venue
- Personality and Social Psychology Review
- Publisher
- SAGE Publications
- Published
- 2002-08
- Volume
- 6
- Issue
- 3
- Pages
- 242-261
- ISSN
- 1088-8683 (ISSN-L)
- 1532-7957
- OpenAlex
- W2109792558
- Cited by
- 1,152
- References
- 96
- Citations by year
- 2026: 16 · 2025: 21 · 2024: 62 · 2023: 66 · 2022: 43 · 2021: 41 · 2020: 71 · 2019: 53 · 2018: 91 · 2017: 64 · 2016: 51 · 2015: 52 · 2014: 47 · 2013: 50 · 2012: 64
- FWCI
- 82.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Review (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- prejudice, automaticity, social motives, attentional focus, stimulus cues, individual differences, attitude representation
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