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The Malleability of Automatic Stereotypes and Prejudice

Blair, Irene V.·2002·Personality and Social Psychology Review

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Abstract

The present article reviews evidence for the malleability of automatic stereotypes and prejudice. In contrast to assumptions that such responses are fixed and inescapable, it is shown that automatic stereotypes and prejudice are influenced by, (a) self- and social motives, (b) specific strategies, (c) the perceiver's focus of attention, and (d) the configuration of stimulus cues. In addition, group members' individual characteristics are shown to influence the extent to which (global) stereotypes and prejudice are automatically activated. This evidence has significant implications for conceptions of automaticity, models of stereotyping and prejudice, and attitude representation. The review concludes with the description of an initial model of early social information processing.

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Authors: Blair, I. V.
Affiliations: University of Colorado Boulder (US)
Corresponding author: Blair, Irene V.
ORCID: Blair, Irene V.
Venue: Personality and Social Psychology Review
Publisher: SAGE Publications
Published: 2002-08
Volume: 6
Issue: 3
Pages: 242-261
ISSN: 1088-8683 (ISSN-L)
1532-7957
DOI: 10.1207/s15327957pspr0603_8
OpenAlex: W2109792558
Cited by: 1,152
References: 96
Citations by year: 2026: 16 · 2025: 21 · 2024: 62 · 2023: 66 · 2022: 43 · 2021: 41 · 2020: 71 · 2019: 53 · 2018: 91 · 2017: 64 · 2016: 51 · 2015: 52 · 2014: 47 · 2013: 50 · 2012: 64
FWCI: 82.75
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Personality and Social Psychology Review (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
Keywords: prejudice, automaticity, social motives, attentional focus, stimulus cues, individual differences, attitude representation

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The Malleability of Automatic Stereotypes and Prejudice

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