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The Malleability of Automatic Stereotypes and Prejudice
Abstract
The present article reviews evidence for the malleability of automatic stereotypes and prejudice. In contrast to assumptions that such responses are fixed and inescapable, it is shown that automatic stereotypes and prejudice are influenced by, (a) self- and social motives, (b) specific strategies, (c) the perceiver's focus of attention, and (d) the configuration of stimulus cues. In addition, group members' individual characteristics are shown to influence the extent to which (global) stereotypes and prejudice are automatically activated. This evidence has significant implications for conceptions of automaticity, models of stereotyping and prejudice, and attitude representation. The review concludes with the description of an initial model of early social information processing.
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“Even automatically activated prejudice and stereotypes can be inhibited when people are perceived more in terms of their particular qualities than primarily as members of social categories.50”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [50]
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“…to the same research setting as implicit psychology, with evidence being provided to support the idea that the activation—and, as a consequence, the application—of a stereotyped representation or an evaluation is not always automatic (e.g., Blair, 2002; Dasgupta, 2004; Kunda & Spencer, 2003).”
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“Evidence consistent with this assertion suggests that implicit stereotypes, prejudices, and subtle discrimination can be selectively altered via classical conditioning techniques (Blair, 2002; Dasgupta & Greenwald, 2001; Karpinski & Hilton, 2001; Kawakami, Phillis, Steele, & Dovidio, 2007; Olson & Fazio, 2006; Wittenb…”
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Stereotype-based priming without stereotype activation: A tale of two priming tasks
Tsamadi, D., Falbén, J. K., Persson, L. M., Golubickis, M., Caughey, S., Sahin, B., & Macrae, C. N. (2020) · Quarterly Journal of Experimental Psychology · doi:10.1177/1747021820925396 · Cited by 14
USING AN INTERNET ACTIVITY TO ENHANCE STUDENTS' AWARENESS OF AGE BIAS IN SOCIAL PERCEPTIONS
VonDras, D. D., & Lor-Vang, M. N. (2004) · Educational Gerontology · doi:10.1080/03601270490275572 · Cited by 13
“Optimistically, stereotypes and cognitive biases may be malleable, shifting in response to the perceiver’s intentions and strategies, and situational variations (Blair, 2002; Hilton & von Hippel, 1996).”
BackgroundEvidentials, Information Sources, and Cognition
Ünal, E., & Anna Papafragou, A. (2018) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780198759515.013.8 · Cited by 14
Implicit Association Test (IAT)
Lehr, S. A., & Banaji, M. R. (2011) · Oxford University Press eBooks · doi:10.1093/obo/9780199828340-0033 · Cited by 13
Allen, B., & Friedman, B. H. (2016) · Psychophysiology · doi:10.1111/psyp.12580 · Cited by 19
“female math professors) reduces women’s reports of gender stereotypes (Blair, 2002; Dagsupta & Asgari, 2004).”
BackgroundBack to Basics: Socially Facilitated Situated Cognition
Fonseca, R., & Garcia‐Marques, T. (2013) · Social Cognition · doi:10.1521/soco.2013.31.2.147 · Cited by 12
Bosshard, S., Koller, M., & Walla, P. (2019) · Brain Sciences · doi:10.3390/brainsci9050106 · Cited by 12
“, stereotypes and out-group prejudices) utilized within the majority of psychological studies [34].”
BackgroundTo be or not to be equal: the impact of pride on brands associated with dissociative out-groups
Lu, Y., Wang, Z., Yang, D., & Kakuda, N. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-05-2020-2889 · Cited by 13
Altern als Zukunft – eine Studie der VolkswagenStiftung
Lang, F. R., Lessenich, S., & Rothermund, K. (2022) · Springer eBooks · doi:10.1007/978-3-662-63405-9 · Cited by 13
Unhealthy how? Implicit and explicit affective evaluations of different types of unhealthy foods.
Woodward, H. E., & Treat, T. A. (2015) · Eating Behaviors · doi:10.1016/j.eatbeh.2014.12.011 · Cited by 9
Gender Justice v. The “Invisible Hand” of Gender Bias in Law and Society
Beaumont, E. (2016) · Hypatia · doi:10.1111/hypa.12260 · Cited by 11
Evidentiality and Formal Semantic Theories
Speas, M. (2018) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780198759515.013.15 · Cited by 12
Development of a Multicomponent Intervention to Decrease Racial Bias Among Healthcare Staff
Tajeu, G. S., Juarez, L., Williams, J. H., Halanych, J. H., Štěpáníková, I., Agne, A. A., Stone, J., & Cherrington, A. (2022) · Journal of General Internal Medicine · doi:10.1007/s11606-022-07464-x · Cited by 14
“Prior studies report that individuation inhibits automatic prejudices and allows people to form opinions about the person they are interacting with based on their personal qualities rather than relying on racial stereotypes.(54,64,73) Qualitative feedback also suggested that participants learned perspective taking, i.”
Backgroundwas not that long ago: A story of gateways and pathways
Chugh, D., & Brief, A. P. (2008) · Cambridge University Press eBooks · doi:10.1017/cbo9780511753725.011 · Cited by 12
Beebee, H. (2011) · Cited by 12
The Missing Quadrants of Antidiscrimination: Going Beyond the “Prejudice Polygraph”
Kang, J. (2012) · Journal of Social Issues · doi:10.1111/j.1540-4560.2012.01750.x · Cited by 11
Yazdani, E., Chakravarty, A., & Inman, J. J. (2024) · Journal of Marketing · doi:10.1177/00222429241300320 · Cited by 13
“That is, the more a nonvisual cue creates empathy, the lower is the impact of activated stereotypes from visual cues on perceptions and behavior (e.g., Blair 2002; Hugenberg, Blusiewicz, and Sacco 2010).”
The Brief Implicit Association Test is Valid: Experimental Evidence
Jing, Y., Shi, Y., Luo, Y. L. L., Shi, J., & Cai, H. (2014) · Social Cognition · doi:10.1521/soco.2014.32.5.449 · Cited by 11
“Blair, I. (2002). The malleability of automatic stereotypes and prejudice.”
Background
Metadata
- Authors
- Blair, I. V.
- Affiliations
- University of Colorado Boulder (US)
- Corresponding author
- Blair, Irene V.
- ORCID
- Blair, Irene V.
- Venue
- Personality and Social Psychology Review
- Publisher
- SAGE Publications
- Published
- 2002-08
- Volume
- 6
- Issue
- 3
- Pages
- 242-261
- ISSN
- 1088-8683 (ISSN-L)
- 1532-7957
- OpenAlex
- W2109792558
- Cited by
- 1,152
- References
- 96
- Citations by year
- 2026: 16 · 2025: 21 · 2024: 62 · 2023: 66 · 2022: 43 · 2021: 41 · 2020: 71 · 2019: 53 · 2018: 91 · 2017: 64 · 2016: 51 · 2015: 52 · 2014: 47 · 2013: 50 · 2012: 64
- FWCI
- 82.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Review (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- prejudice, automaticity, social motives, attentional focus, stimulus cues, individual differences, attitude representation
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