Cited by 821Social and Intergroup PsychologyRacial and Ethnic Identity ResearchNames, Identity, and Discrimination Research

Evidence for racial prejudice at the implicit level and its relationship with questionnaire measures.

Wittenbrink, Bernd, Judd, Charles M., Park, Bernadette·1997·Journal of Personality and Social Psychology

Abstract

The content of spontaneously activated racial stereotypes among White Americans and the relation of this to more explicit measures of stereotyping and prejudice were investigated. Using a semantic priming paradigm, a prime was presented outside of conscious awareness (BLACK or WHITE), followed by a target stimulus requiring a word-nonword decision. The target stimuli included attributes that varied in valence and stereotypicality for Whites and African Americans. Results showed reliable stereotyping and prejudice effects: Black primes resulted in substantially stronger facilitation to negative than positive stereotypic attributes, whereas White primes facilitated positive more than negative stereotypic traits. The magnitude of this implicit prejudice effect correlated reliably with participants' scores on explicit racial attitude measures, indicating that people's spontaneous stereotypic associations are consistent with their more controlled responses.

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Crossref · 10.1037/0022-3514.72.2.262

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Authors
Wittenbrink, B., Judd, C. M., & Park, B.
Affiliations
University of Colorado System (US)
Venue
Journal of Personality and Social Psychology
Published
1997-02
Volume
72
Issue
2
Pages
262-274
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W1978374884
Cited by
821
References
0
Citations by year
2026: 2 · 2025: 13 · 2024: 18 · 2023: 20 · 2022: 19 · 2021: 14 · 2020: 15 · 2019: 26 · 2018: 28 · 2017: 17 · 2016: 30 · 2015: 29 · 2014: 32 · 2013: 28 · 2012: 47
FWCI
92.95
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Personality and Social Psychology (publishedVersion)
  • PubMed (publishedVersion)
Funders
National Institute of Mental Health (R01MH-45049, R01MH045049)
Topics
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Sociology and Political Science › Racial and Ethnic Identity Research
  • Social Sciences › Sociology and Political Science › Names, Identity, and Discrimination Research
Keywords
racial stereotypes, semantic priming, implicit attitudes, African Americans, White Americans
MeSH terms
Adult, Awareness, Black or African American, Female, Humans, Male, Prejudice, Race Relations, Stereotyping, Word Association Tests, White People

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