How Expert Advice Influences Decision Making
Open accessAbstract
People often use expert advice when making decisions in our society, but how we are influenced by this advice has yet to be understood. To address this, using functional magnetic resonance imaging, we provided expert and novice advice to participants during an estimation task. Participants reported that they valued expert advice more than novice advice, and activity in the ventral striatum correlated with this valuation, even before decisions with the advice were made. When using advice, participants compared their initial opinion to their advisor's opinion. This comparison, termed the "opinion difference", influenced advice utilization and was represented in reward-sensitive brain regions. Finally, the left lateral orbitofrontal cortex integrated both the size of the opinion difference and the advisor's level of expertise, and average activity in this area correlated with mean advice utilization across participants. Taken together, these findings provide neural evidence for how advice engenders behavioral change during the decision-making process.
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Knowing that advice is coming from an expert rather than a novice increases ventral striatum activity prior to actually receiving advice.
“Specifically, knowing that advice is coming from an expert rather than a novice increases ventral striatum activity prior to actually receiving advice 52.”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
Value signals in the striatum appear to reflect how we evaluate advice itself (e.g., valuing an expert's opinion).
“Value signals in the striatum appear to reflect a) how we evaluate the advice itself (e.g., valuing an expert's opinion) 52”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
Ventromedial prefrontal cortex appears to integrate information concerning advice from others, the validity of the advice, and the value of decision options.
“Finally, ventromedial prefrontal cortex appears to integrate information concerning advice from others, the validity of the advice, and the value of decision options 3, 52.”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
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Spatola, N. (2023) · Computers in Human Behavior Artificial Humans · doi:10.1016/j.chbah.2023.100023 · Cited by 2 · see citing works
Older adults' decision‐making following bad advice
Leon, T., Weidemann, G., & Bailey, P. E. (2024) · British Journal of Developmental Psychology · doi:10.1111/bjdp.12484 · Cited by 1 · see citing works
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0010 · Cited by 1 · see citing works
Interpersonal brain synchronization at frontopolar cortices underlies better advice-taking in groups
Yu, L., Hua, Y., Gan, X., Shuyi, L., Zhou, X., & Hu, Y. (2025) · Social Cognitive and Affective Neuroscience · doi:10.1093/scan/nsaf110 · Cited by 1 · see citing works
Lobbying, fast and slow: principles of influence beyond reason
Bruycker, I. D. (2025) · Interest Groups & Advocacy · doi:10.1057/s41309-025-00255-9 · Cited by 1 · see citing works
Variability in advice taking in decision making.
Kitamura, M. S., & Watanabe, K. (2017) · eScholarship (California Digital Library) · Cited by 1 · see citing works
Multi-Criteria Assessment of Swimmers' Predispositions to Compete in Swimming Styles
Więckowski, J., Wątróbski, J., Bączkiewicz, A., Kizielewicz, B., Shekhovtsov, A., & Sałabun, W. (2021) · International Conference on Decision Aid Sciences and Applications (DASA) · doi:10.1109/dasa53625.2021.9682415 · Cited by 1 · see citing works
Electrophysiological correlates of (mis)judging social information
Wischnewski, M., Hörberg, M. O. Y., & Schutter, D. J. L. G. (2024) · Psychophysiology · doi:10.1111/psyp.14590 · Cited by 1 · see citing works
Ripple Effect of a Pandemic: Analysis of the Psychological Stress Landscape during COVID19Preprint
Agarwal, A. K. (2021) · doi:10.31234/osf.io/dm5x2 · Cited by 1 · see citing works
Wu, Q., & O’Doherty, J. P. (2025) · doi:10.31219/osf.io/ncz4j_v2 · Cited by 1 · see citing works
Antecedents of Advice Taking in Organizations: A Goal-Activation Approach
Cooper, D. A. (2016) · UA Campus Repository (The University of Arizona)
WITHDRAWN: Modelling of factors influencing top management decision making in SMEs using TISM
Suresh, M., Hariharan, A., & Priyadarsini, S. L. (2021) · Materials Today Proceedings · doi:10.1016/j.matpr.2021.10.058
RetractedLos inicios de la Segunda República en la Luisiana a través de la prensa cordobesa
Flores, A. H. (2009) · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
Consulting Application a Dedicated Social Media platform to get Expert Advice
Singhal, T. (2021) · International Journal for Research in Applied Science and Engineering Technology · doi:10.22214/ijraset.2021.39400
Neuropsychological Level of Trust
(2021) · Cambridge University Press eBooks · doi:10.1017/9781108770880.007
The Value of Financial Advice in a Crisis: A Multidisciplinary Literature Review
Loy, E., Wildman, K. L., MacDonald, K., & Brimble, M. (2021) · Financial Planning Research Journal · doi:10.2478/fprj-2021-0004
Neural dynamics of perceived agreement and disagreement with peer and expert opinions: An MEG studyPreprint
Irani, F., Lyyra, P., Muotka, J. S., Maunula, S., Parviainen, T. M., Hytönen, K., & Monto, S. (2024) · Research Square · doi:10.21203/rs.3.rs-5109976/v1
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.002.0004
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0001
The Emergence of Supplier-Induced Demand
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0008
Evidence From Intellectual Property Litigation
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0009
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0003
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0011
The Arrival of the Commercial Institutional Logic
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0006
The Change in Professionals’ Identity
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0007
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0002
The Power of Professional Service Firms
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0004
Sytch, M. (2024) · Oxford University Press eBooks · doi:10.1093/9780197665183.003.0005
Advice-Taking for Objective Face Age Estimates Relative to Subjective Face Trustworthiness Estimates
Phillips, J. R., Weidemann, G., Ebner, N. C., & Bailey, P. E. (2025) · Behavioral Sciences · doi:10.3390/bs15060809
Sancar, I., Nera, K., Schöpfer, C., & Tomas, F. (2025) · British Journal of Psychology · doi:10.1111/bjop.70026
Armony, J. L., & Vuilleumier, P. O. (2025) · Cambridge University Press eBooks · doi:10.1017/9781009342919.020
Reward Learning in a Social World
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Do we advise as one likes? The alignment bias in social advice giving
Luo, X., Zhang, L., & Pan, Y. (2025) · PLoS Computational Biology · doi:10.1371/journal.pcbi.1013732
Wu, Q., & O’Doherty, J. P. (2026) · Springer eBooks · doi:10.1007/978-3-032-02925-6_6
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- Authors
- Meshi, D., Biele, G., Korn, C. W., & Heekeren, H. R.
- Affiliations
- Humboldt-Universität zu Berlin (DE)
- University of Oslo (NO)
- Corresponding author
- Meshi, Dar
- Heekeren, Hauke R.
- Venue
- PLoS ONE
- Publisher
- Public Library of Science (PLoS)
- Published
- 2012-11-21
- Volume
- 7
- Issue
- 11
- Pages
- e49748
- ISSN
- 1932-6203 (ISSN-L)
- PMC
- PMC3504100
- OpenAlex
- W2052744504
- Cited by
- 107
- References
- 39
- Citations by year
- 2026: 10 · 2025: 15 · 2024: 20 · 2023: 3 · 2022: 5 · 2021: 17 · 2020: 4 · 2019: 1 · 2018: 5 · 2017: 5 · 2016: 12 · 2015: 5 · 2014: 3 · 2013: 1
- FWCI
- 2.23
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- PLoS ONE (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Figshare (submittedVersion, cc-by)
- Refubium (Universitätsbibliothek der Freien Universität Berlin) (submittedVersion, cc-by)
- Funders
- Bundesministerium für Bildung und Forschung
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Keywords
- expert advice, decision-making, ventral striatum, orbitofrontal cortex, behavior change, reward processing
- MeSH terms
- Adult, Behavior, Brain, Brain Mapping, Choice Behavior, Decision Making, Female, Humans, Magnetic Resonance Imaging, Male, Professional Competence, Reward, Neuroimaging
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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