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Cited by 2,425

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Rhetorical Strategies of Legitimacy

Open access
Suddaby, Roy, Greenwood, Royston·2005·Administrative Science Quarterly
DOI 10.2189/asqu.2005.50.1.35
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Abstract

This paper describes the role of rhetoric in legitimating profound institutional change. In 1997, a Big Five accounting firm purchased a law firm, triggering a jurisdictional struggle within accounting and law over a new organizational form, multidisciplinary partnerships. We analyze the discursive struggle that ensued between proponents and opponents of the new organizational form. We observe that such rhetorical strategies contain two elements. First are institutional vocabularies, or the use of identifying words and referential texts to expose contradictory institutional logics embedded in historical understandings of professionalism, one based on a trustee model and the other based on a model of expertise. A second element of rhetorical strategies is theorizations of change by which actors contest a proposed innovation against broad templates or scenarios of change. We identify five such theorizations of change (teleological, historical, cosmological, ontological, and value-based) and describe their characteristics.

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Metadata

Authors
Suddaby, R., & Greenwood, R.
Venue
Administrative Science Quarterly
Publisher
SAGE Publications
Published
2005-03
Volume
50
Issue
1
Pages
35-67
ISSN
  • 0001-8392 (ISSN-L)
  • 1930-3815
DOI
10.2189/asqu.2005.50.1.35
OpenAlex
W2110649000
Cited by
2,425
References
5
FWCI
77.96
Type
journal article
Language
en
Open access
green

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