Protocol Analysis: Verbal Reports as Data

Venkatesan, M., Ericsson, K. Anders, Simon, Herbert A.·1986·Journal of Marketing Research

DOI 10.2307/3151491

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Authors: Venkatesan, M., Ericsson, K. A., & Simon, H. A.
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1986-08
Volume: 23
Issue: 3
Pages: 306
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3151491
OpenAlex: W2333057202
Cited by: 4,347
References: 0
FWCI: 448.84
Type: journal article
Language: en
Open access: closed

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