The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Platform Ecosystems: How Developers Invert the Firm1
Abstract
For a period starting in 2015, Apple, Google, and Microsoft became the most valuable companies in the world. Each was marked by an external developer ecosystem. Anecdotally, at least, developers matter. Using a formal model of code spillovers, we show how a rising number of developers can invert the firm. That is, firms will choose to innovate using open external contracts in preference to closed vertical integration. The locus of value creation moves from inside the firm to outside. Distinct from physical goods, digital goods afford firms the chance to optimize spillovers. Further, firms that pursue high risk innovations with more developers can be more profitable than firms that pursue low risk innovations with fewer developers. More developers give platform firms more chances at success. Our contribution is to show why developers might cause a shift in organizational form and to provide a theory of how platform firms optimize their own intellectual property regimes in order to maximize growth. We use stylized facts from multiple platform firms to illustrate our theory and results.
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Citations
Cites
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Platform Competition in Two-Sided Markets
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“…literature conceives of platforms as mediating markets with network externalities that cross distinct user groups and shows how subsidies to one group become optimal (Caillaud and Jullien 2003; Eisenmann et al. 2006; Parker and Van Alstyne 2000a, 2000b, 2005; Rochet and Tirole 2003; Rysman 2009).”
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Distributed Tuning of Boundary Resources: The Case of Apple’s iOS Service System1
Eaton, B., Elaluf-Calderwood, S., Sørensen, C., & Yoo, Y. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39.1.10 · Cited by 583
Innovation, Openness, and Platform Control
Parker, G., & Van Alstyne, M. (2018) · Management Science · doi:10.1287/mnsc.2017.2757 · Cited by 549
Self-citation
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Towards a theory of ecosystems
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018) · Strategic Management Journal · doi:10.1002/smj.2904 · Cited by 3,724
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021) · Journal of Management Studies · doi:10.1111/joms.12639 · Cited by 2,550
Hein, A., Schreieck, M., Riasanow, T., Setzke, D. S., Wiesche, M., Böhm, M., & Krcmar, H. (2020) · Electronic Markets · doi:10.1007/s12525-019-00377-4 · Cited by 945
Digital platforms’ boundaries: The interplay of firm scope, platform sides, and digital interfaces
Gawer, A. (2021) · Long Range Planning · doi:10.1016/j.lrp.2020.102045 · Cited by 626
The Role of Artificial Intelligence and Data Network Effects for Creating User Value
Gregory, R. W., Henfridsson, O., Kaganer, E., & Kyriakou, H. (2021) · Academy of Management Review · doi:10.5465/amr.2019.0178 · Cited by 540
Generativity Tension and Value Creation in Platform Ecosystems
Cennamo, C., & Santaló, J. (2019) · Organization Science · doi:10.1287/orsc.2018.1270 · Cited by 408
Chen, L., Tong, T. W., Tang, S., & Han, N. (2022) · Journal of Management · doi:10.1177/01492063211045023 · Cited by 345
Sandberg, J., Holmström, J., & Lyytinen, K. (2020) · MIS Quarterly · doi:10.25300/misq/2020/14520 · Cited by 236
Jacobides, M. G., Cennamo, C., & Gawer, A. (2024) · Research Policy · doi:10.1016/j.respol.2023.104906 · Cited by 220
Configurations of platform organizations: Implications for complementor engagement
Saadatmand, F., Lindgren, R., & Schultze, U. (2019) · Research Policy · doi:10.1016/j.respol.2019.03.015 · Cited by 190
Chen, L., Yi, J., Li, S., & Tong, T. W. (2022) · Journal of Management · doi:10.1177/0149206320988337 · Cited by 177
Complementor competitive advantage: A framework for strategic decisions
Cenamor, J. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.09.016 · Cited by 116
Platform diffusion at temporary gatherings: Social coordination and ecosystem emergence
Fang, T. P., Wu, A., & Clough, D. R. (2021) · Strategic Management Journal · doi:10.1002/smj.3230 · Cited by 85
Engert, M., Evers, J., Hein, A., & Krcmar, H. (2022) · Information Systems Frontiers · doi:10.1007/s10796-021-10236-3 · Cited by 63
Miric, M., & Jeppesen, L. B. (2020) · Strategic Management Journal · doi:10.1002/smj.3208 · Cited by 46
The evolution of software development orchestration: current state and an agenda for future research
Maruping, L. M., & Matook, S. (2020) · European Journal of Information Systems · doi:10.1080/0960085x.2020.1831834 · Cited by 41
Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems
Nerbel, J. F., & Kreutzer, M. (2023) · Electronic Markets · doi:10.1007/s12525-023-00625-8 · Cited by 37
Vertical and horizontal complementarities in platform ecosystems
Thomas, L. D. W., Ritala, P., Karhu, K., & Heiskala, M. (2025) · Innovation · doi:10.1080/14479338.2024.2303593 · Cited by 34
Gastaldi, L., Appio, F. P., Trabucchi, D., Buganza, T., & Corso, M. (2024) · Information Systems Journal · doi:10.1111/isj.12491 · Cited by 32
Platform Compatibility and Developer Multihoming: A Trade-off Perspective
Tian, J., Zhao, X., & Xue, L. (2022) · MIS Quarterly · doi:10.25300/misq/2022/16369 · Cited by 26
Are Social Media Platforms a Threat to Democracy? An Ecosystem Governance Perspective
Cennamo, C., & Karanovic, J. (2025) · doi:10.2139/ssrn.5698044 · Cited by 4
Going Headless? On the Boundaries of Vertical AI Firms
Hydari, M. Z., & Muzaffar, F. (2026) · arXiv · doi:10.48550/arxiv.2605.17812
“Platform research shows that APIs and developer ecosystems can move value creation outside the firm, but openness also changes control and risk [11].”
Metadata
- Authors
- Parker, G., Van Alstyne, M., & Jiang, X.
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2017-03-01
- Volume
- 41
- Issue
- 1
- Pages
- 255-266
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W3123049215
- Cited by
- 624
- References
- 7
- FWCI
- 79.64
- Type
- journal article
- Language
- en
- Open access
- closed
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