The Potential of Generative AI for Personalized Persuasion at Scale

Attention Is All You Need

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Computer-based personality judgments are more accurate than those made by humans

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The Moral Roots of Environmental Attitudes

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Psychological targeting as an effective approach to digital mass persuasion

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PaLM 2 Technical Report

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Automatic personality assessment through social media language.

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The Five-Factor Model of Personality Across Cultures

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Online behavioral advertising: A literature review and research agenda

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Using cognitive psychology to understand GPT-3

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Personalized Persuasion

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The Social Structure of Political Echo Chambers: Variation in Ideological Homophily in Online Networks

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Regulating ChatGPT and other Large Generative AI Models

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Advances in Experimental Social Psychology, Vol. 19

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How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

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Regulatory Fit and Persuasion: Basic Principles and Remaining Questions

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Predicting personality from patterns of behavior collected with smartphones

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Evaluating large language models in theory of mind tasks

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Evaluating Large Language Models in Theory of Mind Tasks

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Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

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Moral reframing: A technique for effective and persuasive communication across political divides

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Website Morphing

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From Gulf to Bridge

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A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion

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Shared Reality

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Targeted Campaign Appeals and the Value of Ambiguity

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Coordinating a Multi-Platform Disinformation Campaign: Internet Research Agency Activity on Three U.S. Social Media Platforms, 2015 to 2017

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A field experiment testing the utility of regulatory fit messages for promoting physical activity

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Text based personality prediction from multiple social media data sources using pre-trained language model and model averaging

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Working With AI to Persuade: Examining a Large Language Model's Ability to Generate Pro-Vaccination Messages

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The Pictures We Like Are Our Image: Continuous Mapping of Favorite Pictures into Self-Assessed and Attributed Personality Traits

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Privacy in the age of psychological targeting

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Big Five Personality Traits and Responses to Persuasive Appeals: Results from Voter Turnout Experiments

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Can Psychological Traits Be Inferred From Spending? Evidence From Transaction Data

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Morally Reframed Arguments Can Affect Support for Political Candidates

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Large language models can infer psychological dispositions of social media users

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Routledge International Handbook of Consumer Psychology

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The impact of individual differences on influence strategies

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Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational message matching on persuasion.

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Motivating Cancer Prevention and Early Detection Behaviors using Psychologically Tailored Messages

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Quantifying the potential persuasive returns to political microtargeting

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Transformed Facial Similarity as a Political Cue: A Preliminary Investigation

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Deep lexical hypothesis: Identifying personality structure in natural language.

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Asking Willingness-to-Accept Questions in Stated Preference Surveys: A Review and Research Agenda

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Computational personality assessment

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Explainable AI for Psychological Profiling from Behavioral Data: An Application to Big Five Personality Predictions from Financial Transaction Records

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Artificial Intelligence Can Persuade Humans on Political IssuesPreprint

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Thinking Fast and Slow in Large Language Models

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Asking About Attitude Change

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Autonomy and Manipulation: Refining the Argument Against Persuasive Advertising

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Automatic Product Copywriting for E-commerce

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When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity

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Large Language Models Can Infer Psychological Dispositions of Social Media UsersPreprint

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Generative AI

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Generative artificial intelligence enhances creativity but reduces the diversity of novel content

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Advancements in Generative AI: A Comprehensive Review of GANs, GPT, Autoencoders, Diffusion Model, and Transformers

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Durably reducing conspiracy beliefs through dialogues with AI

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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

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On the conversational persuasiveness of GPT-4

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Artificial intelligence and consumer behavior: From predictive to generative AI

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The power of generative marketing: Can generative AI create superhuman visual marketing content?

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Generative AI and its Transformative Value for Digital Platforms

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The persuasive effects of political microtargeting in the age of generative artificial intelligence

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LLM-generated messages can persuade humans on policy issues

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Generative AI in Marketing and Principles for Ethical Design and Deployment

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Generative language models exhibit social identity biases

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Large language models can infer psychological dispositions of social media users

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Generative artificial intelligence in tourism management: An integrative review and roadmap for future research

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Generative AIPreprint

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Ideation with Generative AI—in Consumer Research and Beyond

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Contextual AI Journaling: Integrating LLM and Time Series Behavioral Sensing Technology to Promote Self-Reflection and Well-being using the MindScape App

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The Persuasive Power of Large Language Models

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Intelligent financial system: How AI is transforming finance

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MindScape Study: Integrating LLM and Behavioral Sensing for Personalized AI-Driven Journaling Experiences

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Developing Personalized Marketing Service Using Generative AI

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Risks and protective measures for synthetic relationships

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The levers of political persuasion with conversational artificial intelligence

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Ethics of generative AI and manipulation: a design-oriented research agenda

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Not all AI is created equal: A meta-analysis revealing drivers of AI resistance across markets, methods, and time

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Artificial social influence via human-embodied AI agent interaction in immersive virtual reality (VR): Effects of similarity-matching during health conversations

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The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process

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When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse

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Normative Challenges of Risk Regulation of Artificial Intelligence

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Attitude Towards AI: Potential Influence of Conspiracy Belief, XAI Experience and Locus of Control

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Deception and manipulation in generative AI

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Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity

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From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers

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Durably reducing conspiracy beliefs through dialogues with AI

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Biased AI writing assistants shift users’ attitudes on societal issues

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Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior

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The effects of generative AI’s human-like competencies on clinical decision-making

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Testing theories of political persuasion using AI

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Market research and knowledge using Generative AI: the power of Large Language Models

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The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat

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How do people react to political bias in generative artificial intelligence (AI)?

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Algorithmic Burnout and Digital Well-Being: Modelling Young Adults’ Resistance to Personalized Digital Persuasion

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Understanding model power in social AI

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Large Language Models Can Infer Personality from Free-Form User InteractionsPreprint

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The Double-Edged Sword of Anthropomorphism in LLMs

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Do Expressions Change Decisions? Exploring the Impact of AI's Explanation Tone on Decision-Making

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The origin of public concerns over AI supercharging misinformation in the 2024 U.S. presidential election

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An AI-driven approach to sustainability: the effect of AI accent on tourists’ pro-environmental behavioral intentions

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When cutting edge meets silver tongue: Understanding the word-of-machine effect on travel decisions

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The impact of advanced AI systems on democracy

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Navigating the AI era: university communication strategies and perspectives on generative AI tools

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Generative AI in social media health communication: systematic review and meta-analysis of user engagement with implications for cancer prevention

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A meta-analysis of the persuasive power of large language models

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Beware the Intention Economy: Collection and Commodification of Intent via Large Language Models

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Generative AI, Work and Risks in Cultural and Creative IndustriesPreprint

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Capturing a moving target: Developing research on and with AI for Human Relations

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AI-assisted consent in paediatric medicine: ethical implications of using large language models to support decision-making

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Clicks and tricks: The dark art of online persuasion

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Beyond the Turing Test: Exploring the implications of generative AI for category construction

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Artificial Intelligence in Marketing: From Computer Science to Social Science

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We need to understand “when” not “if” generative AI can enhance personalized persuasion

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Automated Parasociality: From Personalization to Personification

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Enabling people-centric climate action using human-in-the-loop artificial intelligence: a review

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AI can outperform humans in predicting correlations between personality items

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On the emergent capabilities of ChatGPT 4 to estimate personality traits

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Generative AI for vaccine misbelief correction: Insights from targeting extraversion and pseudoscientific beliefs

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A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning

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Unwrapping generative AI paradigms for product and service innovation differentiation

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LLM-Aided Social Media Influence Operations

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Something AI Should Tell You – The Case for Labelling Synthetic Content

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“AI Can’t Steal My Soul”: In the Age of AI, the Human Touch is Paramount for the Craft of Managing Change

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Augmenting research consent: should large language models (LLMs) be used for informed consent to clinical research?

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Warning people that they are being microtargeted fails to eliminate persuasive advantage

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Mind the Gap! Choice Independence in Using Multilingual LLMs for Persuasive Co-Writing Tasks in Different Languages

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The psychological mechanism of value co-creation with human-centred generative AI robot assistants

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A Survey on Automatic Credibility Assessment Using Textual Credibility Signals in the Era of Large Language Models

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Reevaluating personalization in AI-powered service chatbots: A study on identity matching via few-shot learning

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Excited or anxious about adopting generative AI? Investigating the drivers of generative AI adoption among advertising creatives

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How AI sources can increase openness to opposing views

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The influence of personality traits on the effect of persuasion strategies: A systematic literature review

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Assessing public support for degrowth: survey-based experimental and predictive studies.

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Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing

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Exploring the Productivity of Generative AI-Powered Ad Campaigns: A Consumer Response Perspective

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Applications of generative artificial intelligence to influence climate change decisions

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Ethical Foundations of AI-Driven Avatars in the Metaverse for Innovation and User Privacy

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Generative AI as a source of information on environmental Problems: Understanding its influence on Generation Z

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Using artificial intelligence in digital branding: a two-phase qualitative approach

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Expert-level policy style measurement via knowledge distillation with large language model collaboration

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How the Role of Generative AI Shapes Perceptions of Value in Human-AI Collaborative Work

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Is AI suitable to speak about morality? Consumer response to AI-generated moral appeals in the case of fair trade products

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The fundamental rights risks of countering cognitive warfare with artificial intelligence

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Twenty Years of Personality Computing: Threats, Challenges and Future Directions

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Is Undisclosed LLM Use Morally Wrong?

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La inteligencia artificial en la publicidad: una revisión sistemática de la década 2020-2024

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The “multiple exposure effect” (MEE): How multiple exposures to similarly biased online content can cause increasingly larger shifts in opinions and voting preferences

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Can generative artificial intelligence help or hinder sustainable marketing?

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Artificial intelligence, digital social networks, and climate emotions

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Motivation profiles: understanding interplay of persuasive strategies and self-determination theory

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How topic content shapes LLM personality-tailored persuasion: semantic anchoring and topic stereotype effects

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Large-scale Linguistic Mimicry: Evaluating Persuasion Efficiency of Large Language Models

Duan, F. (2024) · Knowledge@UChicago (University of Chicago) · doi:10.6082/wg6am-vz978

Efficacy of Personality-Labeled Prompts in Generating Trait-Specific Persuasive Messages

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Looking Under the Hood: How LLMs Attempt Political Persuasion and Microtargeting

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Towards a Cheap Personalization of Political Messaging with LLMs?

Widmer, P., & Kreutschy, T. (2026) · Academy of Management Proceedings · doi:10.5465/amproc.2026.12481abstract