Social Media and Protest Participation: Evidence From Russia
Open accessAbstract
Do new communication technologies, such as social media, alleviate the collective action problem? This paper provides evidence that penetration of VK, the dominant Russian online social network, led to more protest activity during a wave of protests in Russia in 2011. As a source of exogenous variation in network penetration, we use the information on the city of origin of the students who studied with the founder of VK, controlling for the city of origin of the students who studied at the same university several years earlier or later. We find that a 10% increase in VK penetration increased the probability of a protest by 4.6% and the number of protesters by 19%. Additional results suggest that social media induced protest activity by reducing the costs of coordination rather than by spreading information critical of the government. We observe that VK penetration increased pro‐governmental support, with no evidence of increased polarization. We also find that cities with higher fractionalization of network users between VK and Facebook experienced fewer protests, and the effect of VK on protests exhibits threshold behavior.
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Common causal inference techniques used in the sample include instrumental variable designs, matching approaches, and panel designs.
“Common causal inference techniques that were used in our sample include instrumental variable designs that introduce exogenous variation in the treatment variable59–63, matching approaches to explicitly balance treatment and control groups64–66, and panel designs that account for unobserved confounders with unit and/or time-fixed effects67,68.”
From A systematic review of worldwide causal and correlational evidence on digital media and democracy (2022) · cites this paper as [61]
Information and communication technology, especially many-to-many platforms like Twitter and Facebook, can facilitate the quick and public dissemination of information about anticipated or ongoing collective action.
“Third, information and communication technology (ICT), and especially many-to-many platforms like Twitter and Facebook, can facilitate the quick and public dissemination of information about anticipated or ongoing collective action (Christensen and Garfias 2018; Clarke and Kocak 2019; Enikolopov, Makarine, and Petrova 2020; Steinert-Threlkeld 2017).”
From Coordinated Dis-Coordination (2024) · cites this paper as Enikolopov, Makarine, and Petrova 2020
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- Authors
- Enikolopov, R., Makarin, A., & Petrova, M.
- Affiliations
- New Economic School
- Einaudi Institute for Economics and Finance (IT)
- New Economic School (RU)
- Venue
- Econometrica
- Publisher
- The Econometric Society
- Published
- 2020
- Volume
- 88
- Issue
- 4
- Pages
- 1479-1514
- ISSN
- 0012-9682 (ISSN-L)
- OpenAlex
- W3124327028
- Cited by
- 489
- References
- 71
- Citations by year
- 2026: 43 · 2025: 64 · 2024: 63 · 2023: 66 · 2022: 76 · 2021: 76 · 2020: 32 · 2019: 28 · 2018: 18 · 2017: 15 · 2016: 5 · 2015: 2 · 2013: 1
- FWCI
- 42.87
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Econometrica (publishedVersion)
- SSRN Electronic Journal (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Ministerio de Economía y Competitividad
- Ministry of Education and Science of the Russian Federation
- European Research Council
- Topics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Sociopolitical Dynamics in Russia
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Keywords
- social media, protest participation, VKontakte, social networking sites, collective action, coordination costs, information dissemination, political polarization, Facebook, network fragmentation, threshold effects
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