Cited by 722Environmental Sustainability in BusinessManagement and Organizational StudiesCorporate Social Responsibility and Sustainability

An inconvenient truth: How organizations translate climate change into business as usual

Wright, Christopher, Nyberg, Daniel·2017·Academy of Management Journal

Abstract

Climate change represents the grandest of challenges facing humanity. In the space of two centuries of industrial development, human civilization has changed the chemistry of the atmosphere and oceans, with devastating consequences. Business organizations are central to this challenge, in that they support the production of escalating greenhouse gas emissions but also offer innovative ways to decarbonize our economies. In this paper, we examine how businesses respond to climate change. Based on five in-depth case studies of major Australian corporations over a 10-year period (2005–2015), we identify three key stages in the corporate translation of climate change: framing, localizing, and normalizing. We develop a grounded model that explains how the revolutionary import of grand challenges is converted into the mundane and comfortable concerns of “business as usual.” We find that critique is the major driver of this process by continuously revealing the tensions between the demands of the grand challenge and business imperatives. Our paper contributes to the literature on business and the natural environment by identifying how and why corporate environmental initiatives deteriorate over time. More specifically, we highlight the policy limitations of a reliance on business and market responses to the climate crisis.

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Crossref · 10.5465/amj.2015.0718

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Authors
Wright, C., & Nyberg, D.
Affiliations
  • The University of Sydney (AU)
  • University of Newcastle Australia (AU)
Venue
Academy of Management Journal
Published
2017-10
Volume
60
Issue
5
Pages
1633-1661
ISSN
  • 0001-4273 (ISSN-L)
  • 1948-0989
OpenAlex
W2549987064
Cited by
722
References
111
Citations by year
2026: 106 · 2025: 114 · 2024: 96 · 2023: 102 · 2022: 96 · 2021: 63 · 2020: 65 · 2019: 55 · 2018: 17 · 2017: 7 · 2013: 1
FWCI
54.66
Type
journal article
Language
en
Open access
closed
Locations
  • Academy of Management Journal (publishedVersion)
  • Figshare (submittedVersion)
  • Malmö University Publications (Malmö University) (submittedVersion)
  • NOVA (University of Newcastle Australia) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Keywords
climate change, corporate climate action, business as usual, corporate environmental initiatives, framing, localization, normalization, societal challenges, critique, greenhouse gas emissions, decarbonization, Australian firms, corporate environmental policy

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