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The dilution effect: Nondiagnostic information weakens the implications of diagnostic information
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“When individuals make judgments, the dilution effect occurs when people fail to use diagnostic information in the presence of nondiagnostic information (Nisbett et al., 1981).”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as Nisbett et al., 1981
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“A dilution effect is said to occur when judgments made in the presence of both diagnostic and nondiagnostic information are less extreme than those made only in the presence of diagnostic information (Nisbett et al. 1981).”
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Metadata
- Authors
- Nisbett, R. E., Zukier, H., & Lemley, R. E.
- Affiliations
- University of Michigan (US)
- The New School (US)
- Corresponding author
- Nisbett, Richard E.
- Venue
- Cognitive Psychology
- Publisher
- Elsevier BV
- Published
- 1981-04
- Volume
- 13
- Issue
- 2
- Pages
- 248-277
- ISSN
- 0010-0285 (ISSN-L)
- OpenAlex
- W2171421397
- Cited by
- 605
- References
- 16
- Citations by year
- 2026: 9 · 2025: 11 · 2024: 17 · 2023: 13 · 2022: 11 · 2021: 20 · 2020: 48 · 2019: 19 · 2018: 23 · 2017: 16 · 2016: 20 · 2015: 20 · 2014: 17 · 2013: 19 · 2012: 14
- FWCI
- 26.90
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Cognitive Psychology (publishedVersion)
- Deep Blue (University of Michigan) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
- Keywords
- dilution effect, diagnostic information, prediction, similarity judgments, stereotypes, individuating information
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