Cited by 708Privacy, Security, and Data ProtectionTechnology Adoption and User BehaviourConsumer Market Behavior and Pricing

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The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Xu, Heng, Luo, Xin (Robert), Carroll, John M., Rosson, Mary Beth·2011·Decision Support Systems

DOI 10.1016/j.dss.2010.11.017

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Authors: Xu, H., Luo, X. (., Carroll, J. M., & Rosson, M. B.
Affiliations: Pennsylvania State University (US)
University of New Mexico (US)
Corresponding author: Xu, Heng
ORCID: Xu, Heng
Luo, Xin (Robert)
Carroll, John M.
Rosson, Mary Beth
Venue: Decision Support Systems
Publisher: Elsevier BV
Published: 2011-04
Volume: 51
Issue: 1
Pages: 42-52
ISSN: 0167-9236 (ISSN-L)
DOI: 10.1016/j.dss.2010.11.017
OpenAlex: W1971916001
Cited by: 708
References: 74
Citations by year: 2026: 54 · 2025: 55 · 2024: 40 · 2023: 61 · 2022: 63 · 2021: 84 · 2020: 62 · 2019: 50 · 2018: 43 · 2017: 35 · 2016: 46 · 2015: 44 · 2014: 30 · 2013: 23 · 2012: 17
FWCI: 42.51
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Decision Support Systems (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords: personalization-privacy paradox, privacy calculus, consumer acceptance, personal characteristics, moderating effect

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The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

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