Cited by 837

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The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Park, Do-Hyung, Kim, Sara·2008·Electronic Commerce Research and Applications

DOI 10.1016/j.elerap.2007.12.001

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See all 837

Authors: Park, D.-H., & Kim, S.
Venue: Electronic Commerce Research and Applications
Publisher: Elsevier BV
Published: 2008-12
Volume: 7
Issue: 4
Pages: 399-410
ISSN: 1567-4223 (ISSN-L)
DOI: 10.1016/j.elerap.2007.12.001
OpenAlex: W2085756167
Cited by: 837
References: 41
FWCI: 66.21
Type: journal article
Language: en
Open access: closed

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The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

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