The influence of soundscapes on the perception and evaluation of beers
Open accessAbstract
The effect of soundscapes on the taste evaluation of beers was analyzed in the research reported here. Three experiments were conducted in which participants tasted a beer twice, and rated the experience, each time under the influence of a different sound stimulus. The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers. Overall, the soundtracks influenced the participants’ rating of the beers’ taste and strength. Furthermore, a control study involving tasting the same beers without sonic stimuli, confirmed that these results could not simply be explained in terms of order (or adaptation) effects. These results therefore point to sensation transference as the potential mechanism underlying the observed crossmodal modulations of taste by sound. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences.
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Both food-intrinsic sensory factors and food-extrinsic factors play a role in determining whether we accept and how we perceive food and beverages.
“Alarge body of research now supports the view that both food-intrinsic sensory factors (e.g., product colour, aroma, texture, viscosity, etc.) as well as food-extrinsic factors (e.g., visual, olfactory, and tactile”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [9]
Similar sonic seasoning effects involving sweetness have been found in a range of food and beverage stimuli ranging from juice to beer, and from chocolate to wine.
“Similar sonic seasoning e ects, specifically involving sweetness, have since been found in a range of food and beverage stimuli ranging from juice to beer, and from chocolate to wine [9,24,25,27,90,91].”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [9]
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Rodríguez, B., Guedes, D., Graça, J., Reyes, L. H., Garrido, M. V., Prada, M., & Reinoso‐Carvalho, F. (2025) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2025.102749 · Cited by 2 · see citing works
Büyükdağ, N., Çavuşoğlu, M., & Çobanoğlu, C. (2026) · Tourism Review · doi:10.1108/tr-06-2025-0668 · Cited by 2 · see citing works
Sonidos del comer: propuestas para el estudio intermodal entre el sabor y la música
Razumiejczyk, E., Macbeth, G., Hurtado, G., Girardi, C. I. P., & Marmolejo‐Ramos, F. (2018) · Revista de la Academia Colombiana de Ciencias Exactas Físicas y Naturales · doi:10.18257/raccefyn.628 · Cited by 2 · see citing works
Anetoh, J. C., Okolo, V. O., Mmamel, Z., Obikeze, C. O., & Oranusi, I. (2020) · Innovative Marketing · doi:10.21511/im.16(2).2020.10 · Cited by 2 · see citing works
An Architecture for Context-Aware Food and Beverage Preparation Systems
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Haas, R. (2017) · Wageningen Academic Publishers eBooks · doi:10.3920/978-90-8686-841-4_4
Çim, E. F. A., Kıran, S. G., & Kurhan, F. (2023) · Hitit Medical Journal · doi:10.52827/hititmedj.1340383
Tailoring sweetness sensitivity cued by affective pictures
Wen, Y., Yang, H., Kang, Z., Wei, L., Zhao, S., & Liang, P. (2024) · Food Quality and Preference · doi:10.1016/j.foodqual.2024.105103
Antioxidants and Polyphenolic Characteristics of Beers
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Contextual Effects on the Appreciation of Food and Drink: Resolving the Provencal Rose Paradox
Spence, C. J. (2025) · Elsevier eBooks · doi:10.1016/b978-0-443-29139-5.00022-7
Silva, F. N. D., Tabet, C. J., Filho, T. L., Minim, L. A., & Minim, V. P. R. (2026) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2026.101438
Forner, R. A. S., Carvalho, F. M., Ferreira, E. E. A., & Behrens, J. H. (2026) · Journal of Foodservice Business Research · doi:10.1080/15378020.2026.2639453
Berčík, J., Moroz, S., Michálek, P., Krahulec, T., & Jurčišin, P. (2026) · Journal of Marketing Analytics · doi:10.1057/s41270-026-00501-2
da Silva, F. N., Minim, L. A., Tabet, C. J., Filho, T. L., & Minim, V. P. R. (2026) · Food Research International · doi:10.1016/j.foodres.2026.120732
Deng, S., Ding, H., Shi, T., & Zhang, X. (2026) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2026.101666
EEG and hedonic responses to sonic-seasoning soundscapes: a dataset
Pohlmann, A., Reinoso‐Carvalho, F., & Rodríguez, B. (2026) · Data in Brief · doi:10.1016/j.dib.2026.113374
- Authors
- Reinoso Carvalho, F., Wang, Q. (., Van Ee, R., & Spence, C.
- Affiliations
- University of Oxford (GB)
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2016-09
- Volume
- 52
- Pages
- 32-41
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2309878850
- Cited by
- 88
- References
- 30
- Citations by year
- 2026: 7 · 2025: 6 · 2024: 6 · 2023: 8 · 2022: 8 · 2021: 6 · 2020: 11 · 2019: 14 · 2018: 5 · 2017: 10 · 2016: 6 · 2015: 1
- FWCI
- 16.61
- Type
- journal article
- Language
- en
- Open access
- green
- lirias.kuleuven.be
- Licence
- cc-by-nc-nd
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- Food Quality and Preference (publishedVersion)
- Lirias (submittedVersion, cc-by-nc-nd)
- Radboud Repository (Radboud University) (submittedVersion)
- VUBIR (Vrije Universiteit Brussel) (submittedVersion)
- Funders
- Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (BEX 3488/13-6)
- Fonds Wetenschappelijk Onderzoek (METH/14/02)
- Arts and Humanities Research Council (AH/L007053/1)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Sound Studies and Aurality
- Keywords
- soundscape, cross-modal correspondence, perceived sweetness
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