Cited by 88Multisensory perception and integrationSensory Analysis and Statistical MethodsSound Studies and Aurality

The influence of soundscapes on the perception and evaluation of beers

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Reinoso Carvalho, Felipe, Wang, Qian (Janice), Van Ee, Raymond, Spence, Charles·2016·Food Quality and Preference

Abstract

The effect of soundscapes on the taste evaluation of beers was analyzed in the research reported here. Three experiments were conducted in which participants tasted a beer twice, and rated the experience, each time under the influence of a different sound stimulus. The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers. Overall, the soundtracks influenced the participants’ rating of the beers’ taste and strength. Furthermore, a control study involving tasting the same beers without sonic stimuli, confirmed that these results could not simply be explained in terms of order (or adaptation) effects. These results therefore point to sensation transference as the potential mechanism underlying the observed crossmodal modulations of taste by sound. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences.

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Research works printed but not linked: 2

  1. Reinoso Carvalho, F., Van Ee, R., Touhafi, A., Steenhaut, K., Leman, M. & Rychtarikova, M., (2015a). Assessing multisensory tasting experiences by means of customized sonic cues. In Proceedings of Euronoise 2015, 352 (pp. 1-6).
  2. Reinoso Carvalho, F., Touhafi, A., Steenhaut, K., Van Ee, R., & Velasco, C. Assessing the usage of sound as sensory added value in tasting experiences: An overview. Submitted B. Proceedings of CMMR 2016, São Paulo, Brazil.

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Authors
Reinoso Carvalho, F., Wang, Q. (., Van Ee, R., & Spence, C.
Affiliations
University of Oxford (GB)
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2016-09
Volume
52
Pages
32-41
ISSN
0950-3293 (ISSN-L)
OpenAlex
W2309878850
Cited by
88
References
30
Citations by year
2026: 7 · 2025: 6 · 2024: 6 · 2023: 8 · 2022: 8 · 2021: 6 · 2020: 11 · 2019: 14 · 2018: 5 · 2017: 10 · 2016: 6 · 2015: 1
FWCI
16.61
Type
journal article
Language
en
Open access
Locations
  • Food Quality and Preference (publishedVersion)
  • Lirias (submittedVersion, cc-by-nc-nd)
  • Radboud Repository (Radboud University) (submittedVersion)
  • VUBIR (Vrije Universiteit Brussel) (submittedVersion)
Funders
  • Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (BEX 3488/13-6)
  • Fonds Wetenschappelijk Onderzoek (METH/14/02)
  • Arts and Humanities Research Council (AH/L007053/1)
Topics
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Sound Studies and Aurality
Keywords
soundscape, cross-modal correspondence, perceived sweetness

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