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Consumer engagement in a virtual brand community: An exploratory analysis
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Metadata
- Authors
- Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2013-01
- Volume
- 66
- Issue
- 1
- Pages
- 105-114
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2086157089
- Cited by
- 3,221
- References
- 16
- FWCI
- 139.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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