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Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

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Trivedi, Rohit H., Patel, Jayesh D., Acharya, Nidhi·2018·Journal of Cleaner Production
DOI 10.1016/j.jclepro.2018.06.024
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Abstract

Abstract This research provides a comprehensive delineation of the process that leads to the formation of green behavior by including the role played by media and attitude towards environment-friendly packaging, along with ecological concern and perceived consumer effectiveness. The study offers a parsimonious framework that measures the major antecedents of environmental attitude divided into inward and outward orientation. Moreover, it also measures the effects of these environmental attitudes and attitude towards green packaging on green purchase intention. A total of 308 usable questionnaires were obtained from Indian consumers and data analysis was conducted using confirmatory factor analysis and structural equation modeling. The results show that inward environmental attitude and attitude towards green packaging play a pivotal role in shaping green purchase intention. Surprisingly, outward environmental attitude was found to be non-significant. Findings offer implications for marketing managers and public policy makers, as well as reveal fruitful avenues for further research.

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Metadata

Authors
Trivedi, R. H., Patel, J. D., & Acharya, N.
Venue
Journal of Cleaner Production
Publisher
Elsevier BV
Published
2018-09
Volume
196
Pages
11-22
ISSN
0959-6526 (ISSN-L)
DOI
10.1016/j.jclepro.2018.06.024
OpenAlex
W2805376679
Cited by
370
References
13
FWCI
43.28
Type
journal article
Language
en
Open access
green
Licence
  • www.elsevier.com/tdm/userlicense/1.0/ (tdm)
  • www.elsevier.com/legal/tdmrep-license (tdm)

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Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2018.06.024

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