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Customer Experience Management in Retailing: Understanding the Buying Process

Puccinelli, Nancy M., Goodstein, Ronald C., Grewal, Dhruv, Price, Robert, Raghubir, Priya, Stewart, David·2009·Journal of Retailing

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Metadata

Authors
Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D.
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
2009-03
Volume
85
Issue
1
Pages
15-30
ISSN
0022-4359 (ISSN-L)
OpenAlex
W2074153595
Cited by
960
References
12
FWCI
119.62
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer Experience Management in Retailing: Understanding the Buying Process. Journal of Retailing. https://doi.org/10.1016/j.jretai.2008.11.003

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