Cited by 222Neural and Behavioral Psychology StudiesDecision-Making and Behavioral EconomicsNeurotransmitter Receptor Influence on Behavior

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

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Venkatraman, Vinod, Payne, John W., Bettman, James R., Luce, Mary Frances, Huettel, Scott A.·2009·Neuron

Abstract

Adaptive decision making in real-world contexts often relies on strategic simplifications of decision problems. Yet, the neural mechanisms that shape these strategies and their implementation remain largely unknown. Using an economic decision-making task, we dissociate brain regions that predict specific choices from those predicting an individual's preferred strategy. Choices that maximized gains or minimized losses were predicted by functional magnetic resonance imaging activation in ventromedial prefrontal cortex or anterior insula, respectively. However, choices that followed a simplifying strategy (i.e., attending to overall probability of winning) were associated with activation in parietal and lateral prefrontal cortices. Dorsomedial prefrontal cortex, through differential functional connectivity with parietal and insular cortex, predicted individual variability in strategic preferences. Finally, we demonstrate that robust decision strategies follow from neural sensitivity to rewards. We conclude that decision making reflects more than compensatory interaction of choice-related regions; in addition, specific brain systems potentiate choices depending on strategies, traits, and context.

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Crossref · 10.1016/j.neuron.2009.04.007

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  • Activity in the anterior insular cortex is common in studies of cognitive control and inhibitory processing and in studies of reward sensitivity.

    “Indeed, activity in the AIC is a common feature in studies of cognitive control and inhibitory processing [7, 46–50] and reward sensitivity [8, 9].”

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  1. Fennema H Wakker P Original and cumulative prospect theory: A discussion of empirical differences Journal of Behavioral Decision Making 1997 10 53 64

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Authors
Venkatraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., & Huettel, S. A.
Affiliations
Duke University (US)
Corresponding author
Huettel, Scott A.
Venue
Neuron
Publisher
Elsevier BV
Published
2009-05
Volume
62
Issue
4
Pages
593-602
ISSN
0896-6273 (ISSN-L)
OpenAlex
W2151417045
Cited by
222
References
72
Citations by year
2026: 8 · 2025: 9 · 2024: 4 · 2023: 10 · 2022: 6 · 2021: 13 · 2020: 9 · 2019: 14 · 2018: 10 · 2017: 9 · 2016: 17 · 2015: 21 · 2014: 19 · 2013: 15 · 2012: 22
FWCI
9.19
Type
journal article
Language
en
Open access
Locations
  • Neuron (publishedVersion)
  • PubMed (publishedVersion)
  • PubMed Central (acceptedVersion)
Funders
  • U.S. Public Health Service (NIMH-70685, NINDS 41328)
  • National Institute of Mental Health (R01MH070685)
  • National Institute of Neurological Disorders and Stroke (P01NS041328)
Topics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
Keywords
risky decision making, strategic preferences, decision strategies, ventromedial prefrontal cortex, anterior insula, dorsomedial prefrontal cortex, parietal cortex, lateral prefrontal cortex, functional connectivity, individual differences, reward sensitivity
MeSH terms
Adolescent, Adult, Brain Mapping, Cerebral Cortex, Choice Behavior, Female, Gambling, Humans, Image Processing, Computer-Assisted, Individuality, Magnetic Resonance Imaging, Male, Nerve Net, Neuropsychological Tests, Oxygen, Predictive Value of Tests, Probability, Reward, Risk-Taking, Logistic Models, Young Adult

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