Defaults, Framing and Privacy: Why Opting In-Opting Out1

Johnson, Eric J.; Bellman, Steven; Lohse, Gerald L.

doi:10.1023/a:1015044207315

Cited by 388Privacy, Security, and Data ProtectionDecision-Making and Behavioral EconomicsDigital Marketing and Social Media

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Defaults, Framing and Privacy: Why Opting In-Opting Out1

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Johnson, Eric J., Bellman, Steven, Lohse, Gerald L.·2002·Marketing Letters

DOI 10.1023/a:1015044207315

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When automobile insurance customers were required to opt in to obtain additional coverage, 20% of customers participated, while requiring them to opt out resulted in 75% participation in the same additional coverage.
“when automobile insurance customers were required to opt in to obtain additional coverage, 20% of customers participated, while requiring them to opt out resulted in 75% participation in the same additional coverage [28].”
From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [28]
Behavioral economics research has demonstrated that individuals are more likely to accept the default option for organ donation, savings plans, car insurance, and email subscriptions.
“Behavioral economics research has demonstrated that individuals are more likely to accept the default option for organ donation, savings plans, car insurance, and email subscriptions [25-28].”
From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [28]

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Kahneman, Daniel. (1999). ''Objective Happiness.'' In Daniel Kahneman, Ed Diener and Norbert Schwarz (eds.), Well-being: The Foundations of Hedonic Psychology, New York, NY, USA: Russell Sage Foundation.

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Authors: Johnson, E. J., Bellman, S., & Lohse, G. L.
Affiliations: Columbia University (US)
Murdoch University (AU)
Accenture (United States) (US)
ORCID: Johnson, Eric J.
Bellman, Steven
Venue: Marketing Letters
Publisher: Springer Science and Business Media LLC
Published: 2002-02
Volume: 13
Issue: 1
Pages: 5-15
ISSN: 0923-0645 (ISSN-L)
1573-059X
DOI: 10.1023/a:1015044207315
OpenAlex: W2148283815
Cited by: 388
References: 24
Citations by year: 2026: 13 · 2025: 22 · 2024: 13 · 2023: 19 · 2022: 24 · 2021: 21 · 2020: 22 · 2019: 31 · 2018: 26 · 2017: 24 · 2016: 19 · 2015: 23 · 2014: 26 · 2013: 24 · 2012: 12
FWCI: 16.90
Type: journal article
Language: en
Open access: green
autopapers.ssrn.com
Licence: www.springernature.com/gp/researchers/text-and-data-mining (tdm)
www.springernature.com/gp/researchers/text-and-data-mining (vor)
Locations: Marketing Letters (publishedVersion)
Murdoch University Research Portal (submittedVersion)
SSRN Electronic Journal (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords: opt-in, opt-out, default effects, framing effects, online privacy, permission marketing, consumer preferences

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