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Implementation intentions: Strong effects of simple plans.
Open accessAbstract
When people encounter problems in translating their goals into action (e.g., failing to get started, becoming distracted, or falling into bad habits), they may strategically call on automatic processes in an attempt to secure goal attain-ment. This can be achieved by plans in the form of imple-mentation intentions that link anticipated critical situations to goal-directed responses ("Whenever situation x arises, I will initiate the goal-directed response y!"). Implementa-tion intentions delegate the control of goal-directed re-sponses to anticipated situational cues, which (when actu-ally encountered) elicit these responses automatically. A program of research demonstrates that implementation intentions further the attainment of goals, and it reveals the underlying processes. Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil. —Oscar Wilde, The Picture of Dorian Gray G ood intentions have a bad reputation. People whoform New Year's resolutions earn at best a sym-pathetic smile when they announce their heroic intentions (e.g., exercising regularly, avoiding unhealthy foods). Though the audience may concede that such reso-lutions are made with good will (Oscar Wilde is less trusting), they doubt their effectiveness. This suspicion is deeply rooted. Folklore tells us that "the road to hell is paved with good intentions." Do good intentions deserve this bad reputation? As the many empirical studies based on Ajzen's (1985) theory of planned behavior demonstrate, there is no reason to assume that good intentions have nil effects or even negative ef-fects on behavior. Quite to the contrary, strong intentions (e.g., "I strongly intend to do x") are reliably observed to be realized more often than weak intentions (see reviews by
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“This lack of variation likely reflects a shared understanding in the literature—grounded in theoretical work by Gollwitzer (1999)—that cues should be concrete and salient (see also Schaaf et al., 2025).”
From The effectiveness of implementation intentions in children: A systematic review and meta‐analysis (2026) · cites this paper as Gollwitzer, 1999
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“another common strategy is the use of “implementation intentions” (Gilbert, Gollwitzer, Cohen, Burgess, & Oettingen, 2009; Gollwitzer, 1999), where an intended thought or action is mentally linked with a specific anticipated situational cue.”
From Strategic offloading of delayed intentions into the external environment (2015) · cites this paper as Gollwitzer, 1999
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“Implementation intentions have been introduced as a ‘simple’ strategy that helps people translate their good intentions into action (Gollwitzer, 1999).”
From The effectiveness of implementation intentions in children: A systematic review and meta‐analysis (2026) · cites this paper as Gollwitzer, 1999
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“These findings support the idea that implementation intentions are a ‘simple’ strategy (Gollwitzer, 1999) that is especially suitable for children and capable of compensating for developmental or clinical self‐regulation deficits.”
From The effectiveness of implementation intentions in children: A systematic review and meta‐analysis (2026) · cites this paper as Gollwitzer, 1999
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“The absence of a significant decrease in effect sizes for studies with longer time intervals could suggest that implementation intentions may have lasting effects, which is consistent with the idea that they promote instant habit formation (Gollwitzer, 1999).”
From The effectiveness of implementation intentions in children: A systematic review and meta‐analysis (2026) · cites this paper as Gollwitzer, 1999
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“A powerful self-regulation strategy geared towards facilitating the control of specific critical goal-directed behaviors is the making of if-then plans (i.e., forming implementation intentions, Gollwitzer, 1999).”
From Implementation Intentions Facilitate Response Inhibition in Children with ADHD (2008) · cites this paper as Gollwitzer, 1999
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“This finding supports the assumption (Gollwitzer, 1999) that action control by implementation intentions is an efficient strategy (i.e., requires few cognitive resources).”
From Implementation Intentions Facilitate Response Inhibition in Children with ADHD (2008) · cites this paper as Gollwitzer, 1999
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Citations
Cites
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Self-citationTroyer, A. K., Murphy, K. J., Anderson, N. D., Moscovitch, M., & Craik, F. I. M. (2007) · Neuropsychological Rehabilitation · doi:10.1080/09602010701409684 · Cited by 177
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Metadata
- Authors
- Gollwitzer, P. M.
- Affiliations
- University of Konstanz (DE)
- Corresponding author
- Gollwitzer, Peter M.
- ORCID
- Gollwitzer, Peter M.
- Venue
- American Psychologist
- Published
- 1999-07
- Volume
- 54
- Issue
- 7
- Pages
- 493-503
- ISSN
- 0003-066X (ISSN-L)
- 1935-990X
- OpenAlex
- W2133044046
- Cited by
- 5,478
- References
- 76
- Citations by year
- 2026: 228 · 2025: 195 · 2024: 214 · 2023: 313 · 2022: 248 · 2021: 284 · 2020: 404 · 2019: 288 · 2018: 301 · 2017: 284 · 2016: 281 · 2015: 270 · 2014: 279 · 2013: 252 · 2012: 238
- FWCI
- 96.82
- Type
- journal article
- Language
- en
- Open access
- green
- nbn-resolving.de
- Locations
- American Psychologist (publishedVersion)
- KOPS (University of Konstanz) (submittedVersion)
- Funders
- Deutsche Forschungsgemeinschaft
- Universität Konstanz
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Psychology › Social Psychology › Grit, Self-Efficacy, and Motivation
- Keywords
- implementation intentions, goal achievement, automatic processes, goal-directed behavior, situational cues, habit formation
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