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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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“And the considerable work on social identity by Brewer and colleagues (Brewer & Gardner, 1996; Sedikides & Brewer, 2001) relies on the same three categories; that is, they distinguish between the individual self, the relational self, and the collective self as three fundamental ways people…”
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“…attention to either independent or interdependent aspects of the self is to have individuals circle pronouns that symbolize independence, such as “I” and “me,” versus those that symbolize interdependency, such as “we” and “us,” respectively (Brewer & Gardner, 1996; Gardner, Gabriel, & Lee, 1999).”
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Klotz, A. C., & Bolino, M. C. (2012) · Academy of Management Review · doi:10.5465/amr.2011.0109 · Cited by 265
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“Through dynamic interactions (Chen 2007), team members’ connections strengthen the sense that their collaborations will encourage other team members’ creative contributions toward the big picture (Brewer and Gardner 1996).”
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The Effects of Self‐Construal and Commitment on Persuasion
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“…personal self-identity but also with their collective/group identity, which represents “internalizations of the norms and characteristics of important reference groups and consists of cognitions about the self that are consistent with that group identification” (Brewer and Gardner 1996, p. 84).”
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Marian, V., & Kaushanskaya, M. (2004) · Journal of Memory and Language · doi:10.1016/j.jml.2004.04.003 · Cited by 252
“…as index of an independent, autonomous self and ‘‘we’’ as index of an interdependent, contextually defined self (Pillsbury, 1998), and that firstperson pronouns can serve as effective primes for independent and inter-dependent self-construal (e.g., Brewer & Gardner, 1996; Gardner et al., 1999).”
BackgroundSavani, K., Markus, H. R., & Conner, A. L. (2008) · Journal of Personality and Social Psychology · doi:10.1037/a0011618 · Cited by 253
Self-Construal Scales Lack Validity
Levine, T. R., Bresnahan, M., Park, H. S., Lapinski, M. K., Wittenbaum, G. M., Shearman, S. M., Lee, S. Y., Chung, D., & Ohashi, R. (2003) · Human Communication Research · doi:10.1111/j.1468-2958.2003.tb00837.x · Cited by 243
“…effected both types of self-construals and that priming effects are evident for both participants in the U.S. and participants in non-Western countries (Brewer & Gardner, 1996; Gardner et al., 1999; Kuhen & Hannover, 2000; Trafimow et al., 1991; Trafimow et al., 1997; Ybarra & Trafimow, 1998).”
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“…me, mine) induces an individual to adopt an individualistic self-view, whereas exposure to first-person plural pronouns (we, our, us, ours) leads an individual to adopt a collectivistic self-view, albeit temporarily (Brewer & Gardner, 1996; Gardner, Gabriel, & Lee, 1999; Kühnen & Haberstroh, 2004).”
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Burgoon, E. M., Henderson, M. D., & Markman, A. B. (2013) · Perspectives on Psychological Science · doi:10.1177/1745691613497964 · Cited by 241
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“Generally, as people identify more strongly with their groups, group membership becomes increasingly important for how they see themselves and others and how they view their social worlds (see Brewer & Gardner, 1996; Luhtanen & Crocker, 1992; Tropp & Wright, 2001).”
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“…on existential identity quests not just for self-esteem (Baumeister, 1997) or belonging (Tajfel and Turner, 1979), but, inter alia, uniqueness (Brewer and Gardner, 1996), authenticity (Erickson, 1995), celebrity (Lasch, 1979), fulfilment (Baumeister, 1986), success (Luckmann and Berger, 1964)…”
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“Stated otherwise, people seek to achieve identity in three fundamental ways: (a) in terms of their unique traits; (b) in terms of dyadic relationships; and (c) in terms of group memberships (Brewer and Gardner 1996; Brewer 2001).”
BackgroundCognitions Associated With Attempts to Empathize: How Do We Imagine the Perspective of Another?
Davis, M. H., Soderlund, T., Cole, J. D., Gadol, E., Kute, M., Myers, M. W., & Weihing, J. (2004) · Personality and Social Psychology Bulletin · doi:10.1177/0146167204271183 · Cited by 224
“In fact, recent investigations have successfully used the pronouns I and we to prime self-constructs that are, respectively, more individualistic or interdependent in nature (e.g., Brewer & Gardner, 1996; Stapel & Koomen, 2001).”
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“The Wrst questionnaire included the independent versus interdependent prime manipulation adopted from Brewer and Gardner (1996).”
BackgroundMethodInfluentialThe Impact of Self-Construal on Aesthetic Preference for Angular Versus Rounded Shapes
Zhang, Y., Feick, L. F., & Price, L. J. (2006) · Personality and Social Psychology Bulletin · doi:10.1177/0146167206286626 · Cited by 217
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“Hence, collective identity reflects the extent to which an individual's self is defined in collective terms, leading them to focus more on the interests of the collective and less on their own (Brickson, 2000; Turner et al., 1987). According to Dansereau, Alutto, and Yammarino (1984), group-focused transformational le…”
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“…in the sense that when a person is in a “we” frame of mind, that person is likely to value being part of a social unit and, thus, to accentuate similarities with close others (e.g., Aron et al., 1992; Brewer & Gardner, 1996; Schubert & Otten, 2002; Stapel & Koomen, 2001; Tajfel & Turner, 1979).”
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“Dominant independent or interdependent self-construal are typical traits co-existing in various strengths within each person (Aaker & Lee, 2001; Brewer & Gardner, 1996; Singelis, 1994).”
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“In an initial phase, participants encountered information used to manipulate self-construal by priming thoughts of either independence or interdependence (Brewer and Gardner 1996).”
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Hogg, M. K., Banister, E. N., & Stephenson, C. A. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.01.022 · Cited by 189
“…are based on common bonds (attachment to other group members) and those based on common identity (collective identities)” (Prentice et al., 1994 in Brewer and Gardner, 1996, p. 83) as these potentially represent important sources of different co-ordinates for the self in consumption settings,…”
BackgroundHow Far Can a Brand Stretch? Understanding the Role of Self-Construal
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“Participants’ self-construal was primed in accordance with recent research in this area (e.g., Brewer and Gardner 1996; Mandel 2003).”
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“Research has shown that people define themselves as individuals (e.g., “I am smart”) and in relation to social groups (e.g., “I am a Democrat”; see, e.g., Brewer & Gardner, 1996).”
BackgroundHogg, M. A., Martin, R., Epitropaki, O., Mankad, A., Svensson, A., & Weeden, K. (2005) · Personality and Social Psychology Bulletin · doi:10.1177/0146167204273098 · Cited by 183
“We felt our respondents would vary significantly in terms of endorsement of individualism and collectivism (e.g., Triandis, 1989) and the extent to which they had an independent or interdependent self-concept (e.g., Markus & Kitayama, 1991; also see Brewer & Gardner, 1996).”
BackgroundThe identifiable victim effect: a meta-analytic review
Lee, S., & Feeley, T. H. (2016) · Social Influence · doi:10.1080/15534510.2016.1216891 · Cited by 181
In The Beginning: Identity Processes and Organizing in Multi-Founder Nascent Ventures
Powell, E. E., & Baker, T. (2017) · Academy of Management Journal · doi:10.5465/amj.2015.0175 · Cited by 199
“…empirical focus on individual founders and operational ventures, research in FIT has yet to explore prototypes or processes of collective identity formation, including questions about how “who I am” and “who I want to be” might affect “who we are” or “who we want to be” (Brewer & Gardner, 1996).”
BackgroundWestjohn, S. A., Singh, N., & Magnusson, P. (2011) · Journal of International Marketing · doi:10.1509/jim.10.0154 · Cited by 179
“Brewer and Gardner (1996) suggest three levels of identity: individual, relational, and collective.”
BackgroundHong, Y., Ip, G. W.-M., Chiu, C., Morris, M. W., & Menon, T. (2001) · Social Cognition · doi:10.1521/soco.19.3.251.21473 · Cited by 179
The Impact of Role Identities on Entrepreneurs’ Evaluation and Selection of Opportunities
Mathias, B. D., & Williams, D. W. (2014) · Journal of Management · doi:10.1177/0149206314544747 · Cited by 189
“As founders assume various roles, they enact distinct role orientations that carry unique social motivations, types of self-knowledge, and sources of self-worth (Brewer & Gardner, 1996; Brickson, 2000; Ren & Guo, 2011).”
BackgroundLebel, R. D. (2016) · Academy of Management Review · doi:10.5465/amr.2014.0368 · Cited by 173
Self-Construal Priming Modulates Neural Substrates of Self-Awareness
Sui, J., & Han, S. (2007) · Psychological Science · doi:10.1111/j.1467-9280.2007.01992.x · Cited by 281
“This modulation points to cognitive and neural mechanisms that might underlie the previously observed influence of independent versus interdependent self-construal priming on social behavior and social judgment (Brewer & Gardner, 1996; Gardner et al., 1999).”
BackgroundDetrie, P. M., & Lease, S. H. (2007) · Journal of Homosexuality · doi:10.1080/00918360802103449 · Cited by 175
Looking into the Future: A Match between Self-View and Temporal Distance
Spassova, G., & Lee, A. Y. (2013) · Journal of Consumer Research · doi:10.1086/669145 · Cited by 176
Spirituality in the Workplace: Theory and Measurement
Liu, C. H., & Robertson, P. J. (2010) · Journal of Management Inquiry · doi:10.1177/1056492610374648 · Cited by 175
“Selfworth arises from favorable intergroup comparisons and group prototypicality (Andersen & Chen, 2002; Brewer & Gardner, 1996; Haslam, van Knippenberg, Platow, & Ellemers, 2003; Hogg & Terry, 2001; Sedikides & Brewer, 2001; Tajfel, 1981).”
BackgroundJohnson, R. E., & Chang, C.-H. D. (2006) · Journal of Organizational Behavior · doi:10.1002/job.364 · Cited by 175
Onwezen, M. C., Bartels, J., & Antonides, G. (2014) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2014.07.003 · Cited by 185
Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?
Gleasure, R., & Feller, J. (2016) · International Journal of Electronic Commerce · doi:10.1080/10864415.2016.1171975 · Cited by 174
Effects of Cultural Tightness and Collectivism on Self-Concept and Causal Attributions
Carpenter, S. (2000) · Cross-Cultural Research · doi:10.1177/106939710003400103 · Cited by 173
“…to have interdependent self-concepts, whereas persons from individualistic cultures tend to have independent self-concepts (Bond & Cheung, 1983; Brewer & Gardner, 1996; Cousins, 1989; Dhawan, Roseman, Naidu, Thapa, & Rettek, 1995; Ip & Bond, 1995; Lalljee & Angelova, 1995; Markus & Kitayama,…”
Holland, R. W., Roeder, U.-R., B.van, B. R., Brandt, A. C., & Hannover, B. (2004) · Psychological Science · doi:10.1111/j.0956-7976.2004.00658.x · Cited by 173
“…perspective’’ (Sedikides et al., 2003) has recently been challenged by the notion that despite differences in chronic self-construal, individuals sometimes construe their selves as socially embedded and at other times as relatively isolated, depending on the context (e.g., Brewer & Gardner, 1996).”
Li, A. N., & Tan, H. H. (2012) · Journal of Organizational Behavior · doi:10.1002/job.1812 · Cited by 191
Balven, R. M., Fenters, V. W., Siegel, D. S., & Waldman, D. A. (2017) · Academy of Management Perspectives · doi:10.5465/amp.2016.0127 · Cited by 185
Students’ self-presentation on Facebook: An examination of personality and self-construal factors
Chen, B., & Marcus, J. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2012.06.013 · Cited by 170
“These two views of the self are not mutually exclusive, and research has found that either conception of the self may become salient depending upon environmental cues that prime one or the other self-concept (Brewer & Gardner, 1996).”
BackgroundConsequences of Feeling Dissimilar from Others in a Work Team
Hobman, E., Bordia, P., & Gallois, C. (2003) · Journal of Business and Psychology · doi:10.1023/a:1022837207241 · Cited by 176
Critique and review of leader–member exchange theory: Issues of agreement, consensus, and excellence
Schyns, B., & Day, D. V. (2009) · European Journal of Work and Organizational Psychology · doi:10.1080/13594320903024922 · Cited by 186
“According to Brewer and Gardner (1996), situational factors are important in rendering different levels of self-identity salient; therefore, leaders can create situations in which relational self-identity is more salient as a way to potentially enhance LMX agreement.”
BackgroundFlanagan, C. A., & Stout, M. (2010) · Journal of Research on Adolescence · doi:10.1111/j.1532-7795.2010.00658.x · Cited by 180
“…or institution is related to cooperation, commitment, and a sense of responsibility for the whole (Pearce & Larson, 2006; Ryan & Deci, 2000) including personal sacrifice to benefit the organization or group (Baumeister & Leary, 1995; Brewer & Gardner, 1996; Dawes, van de Kragt, & Orbell, 1990).”
BackgroundPerceived collective continuity and social well‐being: exploring the connections
Sani, F., Bowe, M., & Herrera, M. (2007) · European Journal of Social Psychology · doi:10.1002/ejsp.461 · Cited by 168
Mimicry and Me: The Impact of Mimicry on Self–Construal
Ashton-James, C. E., van Baaren, R. B., Chartrand, T. L., Decety, J., & Karremans, J. C. (2007) · Social Cognition · doi:10.1521/soco.2007.25.4.518 · Cited by 177
“First, although people can chronically be more or less interdependent, there is now abundant evidence that self–construal orientation is sensitive to context, such as nonconscious priming manipulations ( Brewer & Gardner, 1996; Gardner, Gabriel, & Lee, 1999; Kuehnen, Hannover, & Schubert, 2001; Kuhnen & Oyserman, 2002…”
Steffens, N. K., Haslam, S. A., & Reicher, S. D. (2013) · The Leadership Quarterly · doi:10.1016/j.leaqua.2013.08.008 · Cited by 170
From Novel Practice to Consecrated Exemplar: Unity Temple as a Case of Institutional Evangelizing
Jones, C., & Massa, F. G. (2013) · Organization Studies · doi:10.1177/0170840613492073 · Cited by 183
Björnberg, Å., & Nicholson, N. (2012) · Family Business Review · doi:10.1177/0894486511432471 · Cited by 166
“Even if studies focus on relationships, they often fail to measure interpersonal relationships (Brewer & Gardner, 1996; Brickson, 2005).”
BackgroundBeing of two minds: Switching mindsets exhausts self-regulatory resources
Hamilton, R., Vohs, K. D., Sellier, A.-L., & Meyvis, T. (2010) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2010.11.005 · Cited by 168
“Experiment 5 Experiment 5 tested the hypothesis that switching between individualist versus collectivist mindsets (Brewer & Gardner, 1996; Markus & Kitayama, 1991) would tax self-regulatory resources.”
BackgroundSelf‐enhancement in Japan and America
Brown, J. D., & Kobayashi, C. (2002) · Asian Journal Of Social Psychology · doi:10.1111/1467-839x.00101 · Cited by 168
“Although these assumptions are not without precedent (Aron et al., 1991; Andersen & Baum, 1994; Brewer & Gardner, 1996; Smith & Henry, 1996), it could be argued that best friends are not part of the extended self and that the tendency on the part of the Japanese to evaluate their best friends more…”
Background
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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