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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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“…such as thinking about differences from vs. similarities to family and friends (Trafimow et al., 1991), circling singular vs. plural pronouns (Brewer & Gardner, 1996; Gardner, Gabriel, & Lee, 1999) or seeing posters promoting individual vs. group pursuits (Zhu & Meyers-Levy, 2009) can be…”
BackgroundFamiliarity promotes the blurring of self and other in the neural representation of threat
Beckes, L., Coan, J. A., & Hasselmo, K. (2012) · Social Cognitive and Affective Neuroscience · doi:10.1093/scan/nss046 · Cited by 91
“Still others have proposed models in which ‘the boundaries of the self are redrawn’ (Brewer and Gardner, 1996, p. 84), suggesting that representations of the self can even extend to the group level (e.g. Brewer and Gardner, 1996) or a mannequin’s body, by the manipulation of visual and other…”
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“Because it is likely to be easier to create the perception of similarity or dissimilarity (Brewer & Gardner, 1996) by focusing on domain-specific attributes (sometimes irritable) rather than generalized traits (dispositionally anxious – which would be less malleable), the experience of perceived…”
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“…that distinguish an individual from others; (b) the relational self, or the part of the self that is defined by relationships with significant others; and (c) the collective self, or the extent to which the self is defined by group membership (Brewer & Gardner, 1996; Lord, Brown, & Freiberg, 1999).”
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“We manipulated self-construal with the I/We prime task, which affects interdependent and independent self-construal by activating the concept of “I” (independent) or “we” (interdependent; Brewer & Gardner, 1996).”
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“Individuals in either culture may develop both independent and interdependent self-construals (Singelis 1994), yet within a specific culture, social customs, institutions, and beliefs tend to encourage the development of one over the other (Brewer and Gardner 1996).”
BackgroundAnthropology in Cognitive Science
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“Indeed there is now an accumulating literature on the priming of individualism and collectivism (e.g., Brewer & Gardner, 1996; Gardiner, Gabriel, & Lee, 1999; Kühnen & Oyserman, 2002; Oyserman & Lee, 2007) and evidence that the cognitive performances of bicultural bilinguals may vary with the…”
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“Our framework is based on social identity theory (Brewer & Gardner, 1996; Tajfel, 1981; Tajfel & Turner, 1986; Turner & Reynolds, 2004).”
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“● Self-construal theory refers to the extent to which the self is considered independently of others or interdependently with others and evaluates how people define themselves and perceive their personality (Brewer & Gardner, 1996; Singelis, 1994).”
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“The relative strength and accessibility of these self-construals on a chronic basis are, however, specific to the individual and reflect the individual’s balance between individuation and affiliation (Brewer and Gardner 1996; Imamoğlu 2003; Singelis 1994).”
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“According to social identity theory, the shared experiences and collective focus on the ethical leader’s (altruistic) behaviors should promote stronger identification with the unit (Brewer and Gardner, 1996; Van der Vegt and Bunderson, 2005).”
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“According to SIT, an individual's sense of self (ie, self-concept) is represented by a set of categories, which may be classified as either personal or social identities (Banaji & Prentice, 1994 ; Brewer & Gardner, 1996 ).”
BackgroundSocial identification effects in product and process development teams
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“…for self-evaluation: Whereas personal self-esteem is related to one’s personal attributes and characteristics relative to those of relevant other individuals, collective self-esteem (CSE) is related to the status of one’s ingroup relative to that of relevant outgroups (Brewer & Gardner, 1996).”
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Social-cognitive, relational, and identity-based approaches to leadership
Lord, R. G., Gatti, P., & Chui, S. L. M. (2016) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2016.03.001 · Cited by 85
“Leaders and followers can be assimilated into their work group or differentiated from their work group (Brewer & Gardner, 1996) and this will affect active identity levels, which in turn can affect the dynamic equilibrium of the LMX quality.”
BackgroundRohmann, E., Hanke, S., & Bierhoff, H.-W. (2019) · Journal of Individual Differences · doi:10.1027/1614-0001/a000292 · Cited by 77
Perceived marginalization and its association with physical and psychological health
Lehmiller, J. J. (2011) · Journal of Social and Personal Relationships · doi:10.1177/0265407511431187 · Cited by 77
“Because our relationships often come to be critical social identities in and of themselves (Brewer, 2008; Brewer & Gardner, 1996; Sedikides & Brewer, 2001), one might expect that when our romantic involvements become the targets of bias, we should suffer negative health effects similar to those…”
BackgroundRegional ethnocentrism: Antecedents, consequences, and moderating effects
Ferrín, P. F., & Bande, B. (2013) · Food Quality and Preference · doi:10.1016/j.foodqual.2013.06.011 · Cited by 77
Before Identity: The Emergence of New Organizational Forms
Fiol, C. M., & Romanelli, E. (2011) · Organization Science · doi:10.1287/orsc.1110.0666 · Cited by 84
Not all leader–member exchanges are created equal: Importance of leader relational identity
Chang, C.-H. D., & Johnson, R. E. (2010) · The Leadership Quarterly · doi:10.1016/j.leaqua.2010.07.008 · Cited by 77
THE MESSENGER BIAS: A RELATIONAL MODEL OF KNOWLEDGE VALUATION
Menon, T., & Blount, S. (2003) · Research in Organizational Behavior · doi:10.1016/s0191-3085(03)25004-8 · Cited by 77
Vicarious Entrapment: Your Sunk Costs, My Escalation of Commitment
Gunia, B. C., Sivanathan, N., & Galinsky, A. D. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.07.004 · Cited by 95
“Similarly, individuals who construe the self as interdependent define themselves in terms of their groups’ attributes (e.g., Brewer & Gardner, 1996; Kuhnen, Hannover, & Schubert, 2001; Markus & Kitayama, 1991).”
BackgroundGleasure, R., & Feller, J. (2016) · Journal of the Association for Information Systems · doi:10.17705/1jais.00439 · Cited by 76
“This social construct then informs individual stakeholders’ self-identification based on their ability to accumulate social bonds with other stakeholders and negotiate their position in some common symbolic group (Swann, 1987; Brewer & Gardner, 1996).”
BackgroundNiu, W., Yuan, Q., Qian, S., & Liu, Z. (2018) · Current Psychology · doi:10.1007/s12144-018-9937-0 · Cited by 76
Barclay, L. J., Whiteside, D. B., & Aquino, K. F. (2013) · Journal of Business Ethics · doi:10.1007/s10551-013-1674-6 · Cited by 76
Awakening to the politics of food: Politicized diet as social identity
Chuck, C., Fernandes, S., & Hyers, L. L. (2016) · Appetite · doi:10.1016/j.appet.2016.08.106 · Cited by 94
“…the Cross Model 188 Social psychological theory differentiates between self-concept, which is the 189 totality of one’s subjective thoughts and feelings about oneself, and identities, which are 190 based on one’s roles, in-group memberships, and culture (Brewer & Gardner, 1996; 191 Tajfel, 2010).”
Ramarajan, L., Rothbard, N. P., & Wilk, S. L. (2016) · Academy of Management Journal · doi:10.5465/amj.2014.1142 · Cited by 82
“…others (e.g., kind); relational, i.e., identities that derive from role relationships (e.g., employee vis-`a-vis customer); and group, i.e., those that derive from collectives (e.g., organization) (Brewer & Gardner, 1996; Brickson, 2013; Kreiner, Hollensbe, & Sheep, 2006; Sluss & Ashforth, 2007).”
The Role of the Quest for Personal Significance in Motivating Terrorism
Kruglanski, A. W., & Orehek, E. (2011) · Cited by 75
Yang, H., Stamatogiannakis, A., & Chattopadhyay, A. (2015) · Journal of Consumer Research · doi:10.1093/jcr/ucv008 · Cited by 79
Chuang, Y., Xie, X., & Liu, C. (2016) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2016.04.001 · Cited by 79
“…separatelydin different memory spacesdwithin a single person and that these cognitions are retrieved in a manner that depends on one's cultural background, priming procedures, and situational cues (e.g., Aaker & Lee, 2001; Brewer & Gardner, 1996; Lindenberg & Steg, 2007; Trafimow et al., 1991).”
BackgroundChen, S., Taylor, L. S., & Jeung, K. Y. (2006) · Basic and Applied Social Psychology · doi:10.1207/s15324834basp2802_1 · Cited by 54
“Yet other levels of self-definition also exist (e.g., Brewer & Gardner, 1996; Sedikides & Brewer, 2001).”
BackgroundFeeling better about doing worse: Social comparisons within romantic relationships.
Lockwood, P., Dolderman, D. C., Sadler, P., & Gerchak, E. (2004) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.87.1.80 · Cited by 78
“Consistent with this possibility, evidence suggests that the extent to which one views one’s identity in independent or interpersonal terms may be primed (Brewer & Gardner, 1996; Stapel & Koomen, 2001).”
BackgroundCowan, G. A., & Khatchadourian, D. (2003) · Psychology of Women Quarterly · doi:10.1111/1471-6402.00110 · Cited by 73
“Previously, Brewer and Gardner (1996) had described three types of self-construal: personal (independence), relational (deriving from personal relationships), and collective (deriving from significant social groups). Thus, instead of a two-dimensional (independent and interdependent) model, Brewer and Gardner (1996) p…”
BackgroundInfluentialA Scrutiny of the Linz-Moreno Question
Guinjoan, M., & Rodón, T. (2015) · Publius The Journal of Federalism · doi:10.1093/publius/pjv031 · Cited by 73
Zhang, Y., Zhao, X., Leonhart, R., Nadig, M., Hasenburg, A., Wirsching, M., & Fritzsche, K. (2016) · Menopause The Journal of The North American Menopause Society · doi:10.1097/gme.0000000000000621 · Cited by 73
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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