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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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“Whereas relational scripts may reduce the couple’s perceived intensity of 1Relational identity has also been described as a traitlike attributewhere one is predisposed to define oneself in terms of a relationship (“I ama spouse”) rather than as an individual (“I am ambitious”) or as a member of a group or collective (…”
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“Conversely, highly fused individuals feel relational ties to other group members (Brewer & Gardner, 1996) in addition to their bond to the collective.”
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“…bodies of research within psychology, including an emphasis on identity as an essential guide for individuals’ thoughts and behaviors (e.g., Brewer & Gardner, 1996), personality and social psychology are well-situated to examine the potential benefits of strengthbased approaches for…”
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“…relational mortality may prove to have stronger effects among females than males, because previous research has found relational orientation (levels of concern for a relationship with another individual; see Brewer & Gardner, 1996; Kashima & Hardie, 2000) to be stronger among females than males.”
BackgroundGaertner, L., Sedikides, C., Luke, M., O'Mara, E. M., Iuzzini, J., Jackson, L. E., Cai, H., & Wu, Q. (2012) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2012.03.009 · Cited by 104
“…comprises three fundamental forms of identity such that persons define themselves as independent social agents, interdependent partners of dyadic relationships, and interconnected members of social groups (Andersen & Chen, 2002; Brewer & Gardner, 1996; Chen et al., 2006; Sedikides & Brewer, 2001).”
BackgroundXie, C., & Bagozzi, R. P. (2019) · Psychology and Marketing · doi:10.1002/mar.21197 · Cited by 105
“The collective self-concept focuses on the welfare of the groups to which one belongs (Brewer & Gardner, 1996).”
BackgroundInfluentialRelational Leadership Theory: Exploring the Social Processes of Leadership and Organizing
Uhl‐Bien, M. (2011) · Issues in business ethics · doi:10.1007/978-90-481-9014-0_7 · Cited by 102
My Country, My Self: Honor, Identity, and Defensive Responses to National Threats
Barnes, C. D., Brown, R. P., Lenes, J. G., Bosson, J. K., & Carvallo, M. (2014) · Self and Identity · doi:10.1080/15298868.2014.892529 · Cited by 108
“…these persons conflate their personal identity (beliefs about themselves as individuals) with their national identity (beliefs about themselves as group members; see Brewer & Gardner, 1996) more than others do, compelling them to respond to national threats as if they, themselves, were attacked.”
BackgroundChoi, B., Ahn, S., & Lee, S. H. (2016) · Journal of Construction Engineering and Management · doi:10.1061/(asce)co.1943-7862.0001271 · Cited by 109
The Communication Orientation Model
Swaab, R. I., Galinsky, A. D., Medvec, V. H., & Diermeier, D. A. (2011) · Personality and Social Psychology Review · doi:10.1177/1088868311417186 · Cited by 102
“…themselves in the context of the larger social world, tend to define themselves in terms of their group memberships and relationships with others (Brewer & Gardner, 1996; Cousins, 1989; Cross & Madson, 1997; Markus & Kitayama, 1991), and give in-group goals priority over personal goals…”
BackgroundMcDonald, M. L., & Westphal, J. D. (2010) · Academy of Management Journal · doi:10.5465/amj.2010.49389006 · Cited by 104
Robins, R. W., Tracy, J. L., & Trzesniewski, K. H. (1999) · Cited by 103
Liu, J., Hui, C., Lee, C., & Chen, Z. X. (2013) · Journal of Management Studies · doi:10.1111/joms.12037 · Cited by 102
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
Wu, E. C., Moore, S. G., & Fitzsimons, G. J. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucy082 · Cited by 102
The role of affiliation, attractiveness and personal connection in consumer‐company identification
Rives, L. M., & de Maya, S. R. (2013) · European Journal of Marketing · doi:10.1108/03090561311297526 · Cited by 104
“with sales representatives) that can create a sense of cohesion and oneness within groups (Brewer and Gardner, 1996).”
BackgroundKistruck, G. M., Sutter, C. J., Lount, R. B., & Smith, B. R. (2012) · Academy of Management Journal · doi:10.5465/amj.2011.0336 · Cited by 102
“When an individual can choose between two relevant identities, the identity associated with prestige and more consistent with an individual’s set of values should be more personally rewarding and thus be more likely to be relied upon (Brewer & Gardner, 1996; George & Chattopadhyay, 2005).”
BackgroundSocial identity framing communication strategies for mobilizing social change.
Seyranian, V. (2014) · The Leadership Quarterly · doi:10.1016/j.leaqua.2013.10.013 · Cited by 101
Pan, N. D., Gruber, M. B., & Binder, J. K. (2019) · Academy of Management Review · doi:10.5465/amr.2017.0504 · Cited by 98
Konrath, S., Bushman, B. J., & Grove, T. B. (2009) · Journal of Personality · doi:10.1111/j.1467-6494.2009.00579.x · Cited by 100
Anaza, N. A., & Rutherford, B. N. (2012) · Journal of service management · doi:10.1108/09564231211269801 · Cited by 111
Are Status and Respect Different or Two Sides of the Same Coin?
Blader, S. L., & Yu, S. (2017) · Academy of Management Annals · doi:10.5465/annals.2015.0150 · Cited by 105
Robert, V., & Vandenberghe, C. (2020) · Journal of Business and Psychology · doi:10.1007/s10869-020-09700-9 · Cited by 158
Prospects for Research in Group Processes and Intergroup Relations
Abrams, D., & Hogg, M. A. (1998) · Group Processes & Intergroup Relations · doi:10.1177/1368430298011002 · Cited by 99
Performance and turnover intentions: a social exchange perspective
Biron, M., & Boon, C. T. (2013) · Journal of Managerial Psychology · doi:10.1108/jmp-09-2011-0054 · Cited by 129
Poulin, M. J., Ministero, L. M., Gabriel, S., Morrison, C. D., & Naidu, E. (2021) · Psychological Science · doi:10.1177/09567976211015184 · Cited by 98
“An independent self-construal was thus operationalized as low levels of both types of interdependent self-construal (Brewer & Gardner, 1996).”
BackgroundMethodInfluentialDo Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
Sudhir, K., Roy, S., & Cherian, M. (2016) · Marketing Science · doi:10.1287/mksc.2016.0989 · Cited by 119
“Overall, categorization of others as belonging to an in-group arouses feelings of greater closeness and responsibility and augments emotional response to their misfortune through greater sympathy (Brewer and Gardner 1996, Dovidio et al. 1997) and willingness to help (Dovidio 1984, Dovidio et al. 1997). For example, a…”
InfluentialChen, Y.-R., Chen, X.-P., & Portnoy, R. (2008) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2008.07.024 · Cited by 98
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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