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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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Increasing Power and Preventing Pain
Sung, Y., & Choi, S. M. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400105 · Cited by 43
“For example, Brewer and Gardner (1996) found that an individual’s independent or interdependent self-construal became relatively more salient after they performed the assigned word-search task by circling independent (e.g., “I, mine”) or interdependent (e.g., “we, ours”) pronouns, respectively.”
BackgroundChinese social identity and inter-group relations: the influence of benevolent authority
Liu, J. H.-F., Li, M.-C., & Yue, X. (2012) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199541850.013.0035 · Cited by 44
Development and exploratory validation of an organizational efficacy scale
Bohn, J. G. (2010) · Human Resource Development Quarterly · doi:10.1002/hrdq.20048 · Cited by 43
Individualism and Attitudes Toward Affirmative Action: Evidence From Priming Experiments
Kemmelmeier, M. (2003) · Basic and Applied Social Psychology · doi:10.1207/s15324834basp2502_2 · Cited by 43
Loebnitz, N., & Grunert, K. G. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12679 · Cited by 42
Looi, J., Kemp, D., & Song, Y. G. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2140316 · Cited by 43
“Congruent with prior research (Brewer and Gardner 1996; Gardner, Gabriel, and Lee 1999; Oyserman and Lee 2008), message construal was manipulated using the personal pronouns in SMI’s Instagram post captions.”
BackgroundMethodResultInfluentialInauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire
Sands, S., Demsar, V., Ferraro, C., Campbell, C., & Cohen, E. (2024) · Psychology and Marketing · doi:10.1002/mar.21987 · Cited by 51
Toward a Theory of Followership
Popper, M. (2011) · Review of General Psychology · doi:10.1037/a0021989 · Cited by 42
“Th is a rti cl e is in te nd ed so le ly fo r t he p er so na l u se o f t he in di vi du al u se r a nd is n ot to b e di ss em in at ed b ro ad ly . theories (Brewer & Gardner, 1996; Hogg, 2001; Markus & Nurius, 1986; Shamir, House, & Arthur, 1993).”
Why self-deprecating? Achieving ‘oneness’ in conversation
Kim, M.-H. (2014) · Journal of Pragmatics · doi:10.1016/j.pragma.2014.03.004 · Cited by 42
Ally or adversary: The effect of identifiability in inter-group conflict situations
Ritov, I., & Kogut, T. (2011) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2011.05.005 · Cited by 42
Orehek, E., Sasota, J. A., Kruglanski, A. W., Dechesne, M., & Ridgeway, L. (2014) · Journal of Personality and Social Psychology · doi:10.1037/a0036675 · Cited by 41
Blonde like me: When self-construals moderate stereotype priming effects on intellectual performance
Bry, C., Follenfant, A., & Meyer, T. (2007) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2007.06.005 · Cited by 42
How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption
Wu, E. C., Cutright, K. M., & Fitzsimons, G. J. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.2.296 · Cited by 42
“Participants completed a “cognitive word exercise” that, in reality, was the Brewer and Gardner (1996) self-construal prime.”
MethodBernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2016) · International Journal of Advertising · doi:10.1080/02650487.2016.1186950 · Cited by 42
Self-Compassion From the Adolescent Perspective: A Qualitative Study
Klingle, K. E., & Vliet, K. J. V. (2017) · Journal of Adolescent Research · doi:10.1177/0743558417722768 · Cited by 60
“The current findings also call attention to the significance of the collective self (Brewer & Gardner, 1996) as adolescents place great value on group membership and feeling accepted by others.”
BackgroundMethodInfluentialReframing commitment in authentic leadership: Untangling relationship–outcome processes
Lux, A. A., Grover, S. L., & Teo, S. (2019) · Journal of Management & Organization · doi:10.1017/jmo.2019.78 · Cited by 44
Becoming a leader: catalysts and barriers to leader identity construction
Lanka, E., Topakas, A., & Patterson, M. G. (2019) · European Journal of Work and Organizational Psychology · doi:10.1080/1359432x.2019.1706488 · Cited by 42
“Brewer and Gardner (1996) note that there are three levels of selfrepresentation associated with levels of analysis.”
BackgroundResultSocial learning effects of complaint handling on social media: Self-construal as a moderator
Ku, H., Shang, R., & Fu, Y. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102343 · Cited by 46
Cognitive Linguistic Studies in Cultural Contexts
(2013) · Cognitive linguistic studies in cultural contexts · doi:10.1075/clscc · Cited by 42
Climate Control: Gender and Racial Bias in Engineering?Preprint
Williams, J. C., Li, S., Rincon, R., & Finn, P. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.4014946 · Cited by 43
Cultural Priming as a Tool to Understand Multiculturalism and Culture
Aydinli, A., & Bender, M. (2015) · Online Readings in Psychology and Culture · doi:10.9707/2307-0919.1134 · Cited by 43
“I-C priming is grounded in research on social identities and the self, and all individuals have personal, relational, as well as public aspects of their self (Brewer & Gardner, 1996).”
BackgroundMethodHunt, S. J. (2007) · Men and Masculinities · doi:10.1177/1097184x08314773 · Cited by 41
Merrill, A. F., & Afifi, T. D. (2017) · Human Communication Research · doi:10.1111/hcre.12110 · Cited by 51
Identity crisis of artists during the Covid-19 pandemic and shift towards entrepreneurship
Szostak, M., & Sułkowski, Ł. (2021) · Entrepreneurial Business and Economics Review · doi:10.15678/eber.2021.090306 · Cited by 41
Canovi, M., Succi, C., Labaki, R., & Calabrò, A. (2022) · Journal of the Knowledge Economy · doi:10.1007/s13132-022-00919-w · Cited by 41
“…members seek to identify themselves more with the family business goals (Zahra, 2012) and define themselves in terms of their connectedness and belongingness to the family (Brewer & Gardner, 1996) as suggested by one of its members: ‘The strength of the family is the unity and love of the family.”
BackgroundRadical climate protests linked to increases in public support for moderate organizations
Ostarek, M., Simpson, B., Rogers, C., & Ozden, J. (2024) · Nature Sustainability · doi:10.1038/s41893-024-01444-1 · Cited by 42
“More specifically, individuals typically view themselves as reasonable 26 and tend to identify with others who are similar 27 .”
Implications of a changing workforce and workplace for justice perceptions and expectations
Ryan, A. M., & Wessel, J. L. (2015) · Human Resource Management Review · doi:10.1016/j.hrmr.2015.01.001 · Cited by 41
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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