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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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“Indeed, research in the offline context opines that social identity with the group members alters the social comparison process, makes it more favorable, and promotes positive outcomes (Brewer & Gardner, 1996; Hogg, 2000).”
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“Others have successfully used the same underlining method as a priming manipulation in the context of self-conception (e.g., Brewer & Gardner, 1996; Gardner & Gabriel, 1998; Gardner, Gabriel, & Lee, 1999).”
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“When there is high group and organizational identification, individuals may be more likely to view group and organizational safety outcomes as their own outcomes as well (Brewer and Gardner 1996 ; Hogg and Terry 2000 ), increasing their desire to perform behaviours instrumental to group and organizational-level outcom…”
BackgroundGender Comparisons in the Private, Collective, and Allocentric Selves
Madson, L., & Trafimow, D. (2001) · The Journal of Social Psychology · doi:10.1080/00224540109600571 · Cited by 61
Intercultural Communication in the Global Village: How to Understand “The Other”
Kim, M.-S., & Hubbard, A. S. E. (2007) · Journal of Intercultural Communication Research · doi:10.1080/17475750701737165 · Cited by 61
“We also want to note here that empirical research has demonstrated the co-existence of both independent and interdependent self-construals in individuals (Brewer & Gardner, 1996; Gudykunst et al., 1996; M.-S. Kim et al., 1996; Singelis & Brown, 1995).”
BackgroundEmotion Display Norms in Virtual Teams
Glikson, E., & Erez, M. (2013) · Journal of Personnel Psychology · doi:10.1027/1866-5888/a000078 · Cited by 61
Resonating with Others: The Effects of Self-Construal Type on Motor Cortical Output
Obhi, S. S., Hogeveen, J., & Pascual‐Leone, Á. (2011) · Journal of Neuroscience · doi:10.1523/jneurosci.3186-11.2011 · Cited by 61
“While much early work was performed in the cross-cultural context, it has also become evident that different forms of self-construal are represented within an individual and within a culture, and that situational determinants can activate one or the other form (Brewer and Gardner, 1996; Chiao et al., 2009; Cross et al…”
BackgroundCulture, Relationship Norms, and Dual Entitlement
Chen, H. A., Bolton, L. E., Ng, S., Lee, D., & Wang, D. (2017) · Journal of Consumer Research · doi:10.1093/jcr/ucx118 · Cited by 63
Applications of Social Identity Theory to Research and Design in Computer-Supported Cooperative Work
Seering, J., Ng, F., Yao, Z. Q., & Kaufman, G. F. (2018) · Proceedings of the ACM on Human-Computer Interaction · doi:10.1145/3274771 · Cited by 62
“Brewer, M. B. [16] 1991 The social self: On being the same and different at the same time Reicher, S. D., Spears, R., & Postmes, T.[121] 1995 A social identity model of deindividuation phenomena Brewer, M. B., & Gardner, W.[18] 1996 Who is this “We”?”
BackgroundElectronic Complaints: An Empirical Study On British English And German Complaints On Ebay
Meinl, M. E. (2013) · Cited by 62
Encouraging Commitment in Online Communities
Ren, Y., Kraut, R. E., Kiesler, S. B., & Resnick, P. (2012) · The MIT Press eBooks · doi:10.7551/mitpress/8472.003.0004 · Cited by 61
Self-certainty: Parallels to Attitude Certainty
DeMarree, K. G., Petty, R. E., & Briñol, P. (2007) · Dialnet (Universidad de la Rioja) · Cited by 58
McConnell, A. R., Rydell, R. J., & Brown, C. M. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.03.011 · Cited by 60
“Whereas considerable previous research has examined self-judgments following the priming of collective pronouns (e.g., Brewer & Gardner, 1996), the priming of close others (e.g., Hinkley & Andersen, 1996), or based on reported similarity of one’s general traits with those ascribed to one’s ingroups…”
Hosking, W., Borland, R., Yong, H., Fong, G. T., Zanna, M. P., Laux, F., Thrasher, J. F., Lee, W. B., Sirirassamee, B., & Omar, M. (2008) · Psychology and Health · doi:10.1080/08870440802385854 · Cited by 60
“These patterns may be due to differences in relational collectivism and group collectivism (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
BackgroundDifferent selves, different values: Effects of self‐construals on value activation and use
Verplanken, B., Trafimow, D., Khusid, I. K., Holland, R. W., & Steentjes, G. M. (2008) · European Journal of Social Psychology · doi:10.1002/ejsp.587 · Cited by 60
The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences
Bhargave, R. P., & Montgomery, N. V. (2013) · Journal of Consumer Research · doi:10.1086/671053 · Cited by 67
Quaquebeke, N. V., Graf, M. M., & Eckloff, T. (2014) · Leadership · doi:10.1177/1742715013476081 · Cited by 60
“Brewer and Gardner, 1996; Sluss and Ashforth, 2007) was chosen as more indirect assessment of openness towards leadership based on a sense of oneness. It was measured via the 6-item Mael and Ashforth organizational identification questionnaire (1992) adapted to the current leader as the target of identification (cf.”
MethodA Multi-Level Theory of Psychological Contract Fulfillment in Teams
Laulié, L., & Tekleab, A. G. (2016) · Group & Organization Management · doi:10.1177/1059601116668972 · Cited by 60
“On the other side, collective identity theory (Baumeister & Leary, 1995) suggests that individuals identify themselves with the groups where they belong and include the collective as part of their own identities (Brewer & Gardner, 1996).”
BackgroundCreating identification with brand communities on Twitter
López, M., Piñero, M. S., & Moyeda-Carabaza, A. A. (2017) · Internet Research · doi:10.1108/intr-12-2013-0258 · Cited by 60
Individual and collective temporal self-evaluation: Evidence from behavior and ERP
ZHANG, F., Yu, P. I., & Xiaobao, L. I. (2024) · Acta Psychologica Sinica · doi:10.3724/sp.j.1041.2024.00447 · Cited by 60
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
Simpson, B. J. K., Schreier, M., Bitterl, S., & White, K. (2020) · Journal of Marketing Research · doi:10.1177/0022243720970445 · Cited by 59
Relationship Between Job Characteristics and Attitudes: A Study of Temporary Employees
Slattery, J. P., Selvarajan, T. T., Anderson, J. E., & Sardessai, R. M. (2010) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2010.00628.x · Cited by 59
Subliminal exposure to faces and racial attitudes: Exposure to Whites makes Whites like Blacks less
Smith, P. K., Dijksterhuis, A., & Chaiken, S. (2007) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2007.01.006 · Cited by 59
“General ingroup verbal labels, such as ‘‘we’’ or ‘‘us,’’ have been shown to prime social identity in general ( Brewer & Gardner, 1996 ).”
van Knippenberg, D., van Prooijen, J., & Sleebos, E. (2013) · European Journal of Work and Organizational Psychology · doi:10.1080/1359432x.2013.858699 · Cited by 60
“On the individualistic end of the spectrum, individuals are predisposed to conceive of the self in personalized, idiosyncratic terms, and have a desire to operate independently of others (the personal self; Brewer & Gardner, 1996; Markus & Kitayama, 1991; Triandis, 1989).”
BackgroundDetecting racial identification: The role of phenotypic prototypicality
Wilkins, C. L., Kaiser, C. R., & Rieck, H. (2010) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2010.05.017 · Cited by 59
“This mutually exclusive measure of identification is inconsistent with the idea that individuals can simultaneously hold multiple social identities (e.g., Settles, 2006; Brewer & Gardner, 1996).”
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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