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Who is this "We"? Levels of collective identity and self representations.
Abstract
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups. This article provides a conceptual review of research and theory of the social self, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self-worth, and social motivations. A set of 3 experiments illustrates haw priming of the interpersonal or collective we can alter spontaneous judgments of similarity and self-descriptions. Until recently, social psychological theories of the self focused on the individuated self-concept—the person's sense of unique identity differentiated from others. Cross-cultural perspectives, however, have brought a renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and to social groups (Markus & Kitayama, 1991; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Central to this new perspective is the idea that connectedness and belonging are not merely affiliations or alliances between the self and others but entail fundamental differences in the way the self is construed (Brewer, 1991; Markus & Kitayama, 1991; Singelis, 1994; Trafimow, Triandis, & Goto, 1991; Triandis, 1989; Turner, Oakes, Haslam, & McGarty, 1994). Some of these theories of the social self focus on cross-cultural differences in whether the self is typically construed as individuated or interpersonal. However, all recognize that these different self-construals may also coexist within the same individual, available to be activated at different times or in different contexts. Furthermore, in several theories, achieving an extended sense of self has the status of a fundamental human motivation (Baumeister & Leary, 1995; Brewer, 1991). In other words, individuals seek to define themselves in terms of their immersion in relationships with others and with larger collectives and derive much of their self-evaluation from such social identities (Breckler & Greenwald, 1986; Greenwald & Breckler, 1985). The motivational properties of collective identities are systematically documented in Baumeister and Leary's (1995) comprehensive review of the evidence in support of a fundamental need to belong as an innate feature of human nature. All of the theories mentioned above draw some kind of distinction between the individuated or personal self (those aspects of the self-concept that differentiate the self from all others) and a relational or social self (those aspects of the self-concept that
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“In contrast, cultures that emphasize the values of individualism, low power distance, and low uncertainty avoidance create a cultural environment that supports the expression of one's unique ideas and the exploration of new ways of doing things (Brewer & Chen, 2007; Brewer & Gardner, 1996; Kim & Markus, 1999).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Individuals need to balance the tension between their need to distinguish them selves from others and be unique individuals, and their willingness to belong to others and assimilate (Brewer & Chen, 2007; Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Assimilation vs. differentiation needs are related to the values of collectivism vs. individualism (Brewer & Gardner, 1996).”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Brewer & Gardner, 1996
In the citing paper
“Under the social self, we can further differentiate between the relational and the collective self [17, 18].”
From Self-esteem and subjective well-being revisited: The roles of personal, relational, and collective self-esteem (2017) · cites this paper as [17]
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“…how belongingness in interpersonal and social category groups should be defined, there are core elements of belongingness (i.e., emotional investment and cognitive perception of proximity) that can be found in all groups and which can increase compliance with group goals (Brewer & Gardner, 1996).”
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Hagemann, L., & Abramova, O. (2023) · Internet Research · doi:10.1108/intr-12-2021-0885 · Cited by 44
The Importance of Attributional Complexity for Transformational Leadership Studies
Sun, P. Y. T., & Anderson, M. H. (2012) · Journal of Management Studies · doi:10.1111/j.1467-6486.2011.01037.x · Cited by 37
How Self-Relevant is Fair Treatment? Social Self-Esteem Moderates Interactional Justice Effects
Cremer, D. D., van Knippenberg, D., van Dijke, M., & Bos, A. E. R. (2004) · Social Justice Research · doi:10.1007/s11211-004-2059-x · Cited by 35
“…by relational concerns, as witnessed, for example, in people’s need to belong (Baumeister and Leary, 1995), need for self-expansion (Aron and Aron, 1986), and tendency to define themselves at different levels of self (personal, relational, and collective identity; e.g., Brewer and Gardner, 1996).”
BackgroundHogg, M. A. (2013) · Handbooks of sociology and social research · doi:10.1007/978-94-007-6772-0_18 · Cited by 43
Vignoles, V. L., Chryssochoou, X., & Breakwell, G. M. (2002) · European Journal of Social Psychology · doi:10.1002/ejsp.119 · Cited by 35
Forehand, M., Deshpandé, R., & Reed, A. (2002) · SSRN Electronic Journal · doi:10.2139/ssrn.345280 · Cited by 35
Collective Remembering: Memory in the World and in the Mind
Isurin, L. (2019) · Cited by 34
Kim, J. (2018) · Person-Centered & Experiential Psychotherapies · doi:10.1080/14779757.2018.1506817 · Cited by 34
“…the independent self-concept, whereas those from collectivist cultures are likely to have the interdependent self-concept (e.g. Bond & Cheung, 1983; Brewer & Gardner, 1996; Dhawan, Roseman, Naidu, Thapa, & Retteck, 1995; Ip & Bond, 1995; Lalljee & Angelova, 1995; Miller, 1987; Oyserman, 1993;…”
Li, J., Yu, I. Y., Yang, M. X., & Chen, S. (2022) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2022.02.015 · Cited by 35
Marx, D. M., Monroe, A., Cole, C., & Gilbert, P. N. (2013) · The Journal of Social Psychology · doi:10.1080/00224545.2013.778811 · Cited by 34
“Consequently, women in threat situations should be especially sensitive to information expressed by a female (ingroup) as opposed to male (outgroup) role model (e.g., Brewer & Gardner, 1996; Quinn & Spencer, 2001; but see Marx et al., 2013).”
BackgroundLapierre, L., Naidoo, L. J., & Bonaccio, S. (2012) · The Leadership Quarterly · doi:10.1016/j.leaqua.2012.01.001 · Cited by 34
Altogether now: Activating interdependent self-construal induces hypermotor resonance
Hogeveen, J., & Obhi, S. S. (2010) · Cognitive Neuroscience · doi:10.1080/17588928.2010.533164 · Cited by 35
“An interdependent self-construal accentuates the influence of others on the self-schema (Aron, Aron, & Smollan, 1992 ; Brewer & Gardner, 1996 ; Markus & Kitayama, 1991 ).”
Roberts, N. A., & Levenson, R. W. (2006) · Emotion · doi:10.1037/1528-3542.6.4.635 · Cited by 39
Brodowsky, G. H., Tarr, E., Ho, F. N., & Sciglimpaglia, D. (2020) · Journal of Marketing Education · doi:10.1177/0273475319878810 · Cited by 23
“Thus, those from collectivistic/virtue ethics cultures would more likely exhibit an interdependent self-construal whereby boundaries of the self are redrawn and the context of self-concept focuses on characteristics that make one a good representative of the group (Brewer & Gardner, 1996).”
BackgroundGendron, M., Mesquita, B., & Barrett, L. F. (2020) · Culture, Mind, and Brain · doi:10.1017/9781108695374.010 · Cited by 20
Metadata
- Authors
- Brewer, M. B., & Gardner, W.
- Affiliations
- The Ohio State University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1996-07
- Volume
- 71
- Issue
- 1
- Pages
- 83-93
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2015152577
- Cited by
- 3,401
- References
- 60
- Citations by year
- 2026: 143 · 2025: 139 · 2024: 123 · 2023: 164 · 2022: 154 · 2021: 176 · 2020: 251 · 2019: 195 · 2018: 166 · 2017: 155 · 2016: 158 · 2015: 156 · 2014: 168 · 2013: 147 · 2012: 180
- FWCI
- 55.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Keywords
- collective identity, social self, self-construal, extended self, need to belong, self-representation, social identity, self-concept, similarity judgments, self-description, self-worth, social motivation, self-construal priming
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