Cited by 1,970Anxiety, Depression, Psychometrics, Treatment, Cognitive ProcessesMemory and Neural MechanismsMemory Processes and Influences

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Exposure and affect: Overview and meta-analysis of research, 1968–1987.

Bornstein, Robert F.·1989·Psychological Bulletin

DOI 10.1037/0033-2909.106.2.265

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Abstract

L'auteur analyse les effets de variables methodologiques (type et complexite du stimulus, intervalle de presentation, temps d'exposition) et de variables subjectives (âge d'exposition, personnalite) sur la sensibilite du sujet aux stimulus de toutes sortes. Il conclut sur l'interet methodologique de sa recherche, ainsi que sur ses apports pratiques (publicite, traitement de la phobie)

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Crossref · 10.1037/0033-2909.106.2.265

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Probability Judgment across Cultures
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Routine and feelings of safety, confidence, and well‐being
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“A meta-analysis by Bornstein (1989) showed that the mere exposure effect is, in fact, stronger with subliminal than supraliminal exposure.”
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“All these phenomena seem to be related to the so-called ‘mere-exposure effect’ which has been studied in experimental psychology (Zajonc 1968; Temme 1983; Bornstein 1989; Ye 2000).”
BackgroundInfluential
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“Although the effects of contact may partly be due to mere exposure (i.e. the principle that familiarity fosters liking; see Bornstein, 1989), a variety of more sophisticated cognitive and affective mechanisms are instrumental.”
Background
The Other Meaning of Fluency
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“This result is consistent with previous literature about marketing communication effects via event advertising on consumer's attitude (Bornstein, 1989; Giffani & Rivenburgh, 2000; Jago et al., 2003; Qu et al., 2011; Xue et al., 2012; Zajonc, 1968).”
Result
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Innate and learned components of human visual preference
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“one’s recollections may be more important than whether that overlap is actually present. For example, many Americans are likely to feel that they have a psychological bond with at least some other Americans in terms of their emotional experiences surrounding several disparate historical events. Depending on their age…”
BackgroundInfluential
The role of exposure in emotional responses to music
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“Simply put: people tend to have a stronger preference and warmer feelings for stimuli and things they are repeatedly exposed to [19].”
Background

Authors: Bornstein, R. F.
Affiliations: Gettysburg College (US)
Corresponding author: Bornstein, Robert F.
ORCID: Bornstein, Robert F.
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 1989-09
Volume: 106
Issue: 2
Pages: 265-289
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.106.2.265
OpenAlex: W2051913671
Cited by: 1,970
References: 195
Citations by year: 2026: 49 · 2025: 50 · 2024: 62 · 2023: 67 · 2022: 73 · 2021: 85 · 2020: 85 · 2019: 95 · 2018: 69 · 2017: 62 · 2016: 95 · 2015: 95 · 2014: 80 · 2013: 100 · 2012: 95
FWCI: 2.36
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Experimental and Cognitive Psychology › Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory and Neural Mechanisms
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Keywords: exposure, affect, stimulus sensitivity, stimulus complexity, stimulus type, exposure duration, age of exposure, personality, advertising, phobia treatment

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Exposure and affect: Overview and meta-analysis of research, 1968–1987.

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