Cited by 1,970Anxiety, Depression, Psychometrics, Treatment, Cognitive ProcessesMemory and Neural MechanismsMemory Processes and Influences

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Exposure and affect: Overview and meta-analysis of research, 1968–1987.

Bornstein, Robert F.·1989·Psychological Bulletin

DOI 10.1037/0033-2909.106.2.265

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Abstract

L'auteur analyse les effets de variables methodologiques (type et complexite du stimulus, intervalle de presentation, temps d'exposition) et de variables subjectives (âge d'exposition, personnalite) sur la sensibilite du sujet aux stimulus de toutes sortes. Il conclut sur l'interet methodologique de sa recherche, ainsi que sur ses apports pratiques (publicite, traitement de la phobie)

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Crossref · 10.1037/0033-2909.106.2.265

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“Since that time, mere exposure effects have come to be widely recognized as a robust phenomenon in the psychology literature (for reviews see Bornstein, 1989”
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“For example, mere-exposure manipulations are usually much briefer than ours; indeed, longer exposure times seem to diminish the effectiveness of such manipulations (Bornstein, 1989).”
Background
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“They noted that effect sizes in psychology are typically small to moderate ( δ ≈ 0.25, Bornstein, 1989; Richard et al., 2003), and even smaller for parapsychological effects.”
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“[Insert Figure 2 about here] There are many examples of familiarity leading to positive evaluations in psychology, the most well-known of these is probably the mere-exposure effect (e.g., Bornstein, 1989).”
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“However, the literature on negative political advertising has afforded considerably less attention to another important communication factor: Given the ubiquity with which political advertising fills the airwaves during election campaigns, the level of exposure to negative political advertising remains a relatively ne…”
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“There have been over 200 investigations of this mere exposure effect, and meta-analytic evidence (Bornstein, 1989) suggests that it is a highly pervasive and robust phenomenon (Harrison, 1977; Stang & O’Connell, 1974).”
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“(2003), and Bornstein et al., (1987), the metaanalyzed persuasive effect size (r) for un-recallable spokesperson exposure was .”
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Authors: Bornstein, R. F.
Affiliations: Gettysburg College (US)
Corresponding author: Bornstein, Robert F.
ORCID: Bornstein, Robert F.
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 1989-09
Volume: 106
Issue: 2
Pages: 265-289
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.106.2.265
OpenAlex: W2051913671
Cited by: 1,970
References: 195
Citations by year: 2026: 49 · 2025: 50 · 2024: 62 · 2023: 67 · 2022: 73 · 2021: 85 · 2020: 85 · 2019: 95 · 2018: 69 · 2017: 62 · 2016: 95 · 2015: 95 · 2014: 80 · 2013: 100 · 2012: 95
FWCI: 2.36
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Experimental and Cognitive Psychology › Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory and Neural Mechanisms
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Keywords: exposure, affect, stimulus sensitivity, stimulus complexity, stimulus type, exposure duration, age of exposure, personality, advertising, phobia treatment

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Exposure and affect: Overview and meta-analysis of research, 1968–1987.

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