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Impression management: A literature review and two-component model.
Abstract
Impression management, the process by which people control the impressions others form of them, plays an important role in interpersonal behavior. This article presents a 2-component model within which the literature regarding impression management is reviewed. This model conceptualizes im-pression management as being composed of 2 discrete processes. The 1st involves impression moti-vation—the degree to which people are motivated to control how others see them. Impression moti-vation is conceptualized as a function of 3 factors: the goal-relevance of the impressions one creates, the value of desired outcomes, and the discrepancy between current and desired images. The 2nd component involves impression construction. Five factors appear to determine the kinds of impres-sions people try to construct: the self-concept, desired and undesired identity images, role con-straints, target's values, and current social image. The 2-component model provides coherence to the literature in the area, addresses controversial issues, and supplies a framework for future research regarding impression management. People have an ongoing interest in how others perceive and evaluate them. Each year, Americans spend billions of dollars on diets, cosmetics, and plastic surgery—all intended to make
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“Self-presentation (impression management) is the process by which individuals try to control the impression the make on others.”
From The privacy paradox – investigating discrepancies between expressed privacy concerns and actual online behavior – a systematic literature review (2017) · cites this paper as Leary and Kowalski, 1990
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Metadata
- Authors
- Leary, M. R., & Kowalski, R. M.
- Affiliations
- Wake Forest University (US)
- Venue
- Psychological Bulletin
- Published
- 1990-01
- Volume
- 107
- Issue
- 1
- Pages
- 34-47
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2124668684
- Cited by
- 3,334
- References
- 5
- Citations by year
- 2026: 245 · 2025: 212 · 2024: 191 · 2023: 186 · 2022: 196 · 2021: 198 · 2020: 169 · 2019: 161 · 2018: 185 · 2017: 162 · 2016: 170 · 2015: 166 · 2014: 154 · 2013: 118 · 2012: 103
- FWCI
- 46.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Social Sciences › Psychology › Applied Psychology › Psychological Testing and Assessment
- Keywords
- impression management, impression motivation, two-component model, self-concept, identity images, role constraints, interpersonal behavior, self-presentation, social image
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