A perspective on regional and global strategies of multinational enterprises
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Most MNEs principally serve their home and contiguous regions.
“Nevertheless, Rugman & Verbeke’s (2004) overall conclusion is correct, that most MNEs principally serve their home and contiguous regions.”
From The world economy will need even more globalization in the post-pandemic 2021 decade (2022) · cites this paper as Rugman & Verbeke’s (2004)
The Conclusions (page not provided) say most large MNEs make an average of 80% of their sales in their home triad region, supporting the claim’s main point. The evidence concerns large MNEs, not MNEs generally, and does not establish that they principally serve contiguous regions beyond their home region. (LLM, conf=0.86)
Experimental — accuracy not yet measuredRugman and Verbeke (2004) found that 320 of the 380 MNEs with data had an average of 80% of their sales in the home region (in developed economies).
“Rugman and Verbeke (2004) find that 320 of the 380 MNEs with data had an average of 80% of their sales in the home region (in developed economies).”
From An institution-based view of international business strategy: A focus on emerging economies (2008) · cites this paper as Rugman and Verbeke (2004)
Location emerged as one of the key variables in empirical GVC studies.
“Location emerged as one of the key variables in empirical GVC studies, yet few empirical studies in our sample attempt to measure the geographic dispersion of value chains investigated, in order to determine whether the scope of these value chains is in fact global, in a sense of a relatively equal distribution of activities across regions (Rugman & Verbeke, 2004).”
From Global value chains: A review of the multi-disciplinary literature (2020) · cites this paper as Rugman & Verbeke, 2004
Few empirical studies in the paper's sample attempt to measure the geographic dispersion of value chains investigated, in order to determine whether the scope of these value chains is in fact global.
“Location emerged as one of the key variables in empirical GVC studies, yet few empirical studies in our sample attempt to measure the geographic dispersion of value chains investigated, in order to determine whether the scope of these value chains is in fact global, in a sense of a relatively equal distribution of activities across regions (Rugman & Verbeke, 2004).”
From Global value chains: A review of the multi-disciplinary literature (2020) · cites this paper as Rugman & Verbeke, 2004
Rugman and Verbeke (2004) launched a new research stream by studying the globalization (or lack thereof) of companies in the Global Fortune 500 ranking.
“Rugman and Verbeke (2004) launched a new research stream by studying the globalization (or rather the lack thereof) of companies included in the Global Fortune 500 ranking.”
From The future of international business research on corporate globalization that never was… (2018) · cites this paper as Rugman & Verbeke, 2004
In their 2004 JIBS article, Rugman and Verbeke found just nine firms in the Fortune Global 500 that met their balanced-sales definition of global.
“In their 2004 JIBS paper, Rugman and Verbeke identified only nine ''global firms'' in the Fortune Global 500, defined as firms with a balanced distribution of sales across the world (i.e., having less than 50% of sales in their home region, and at least 20% of in each of the two host regions of the triad of North America, Europe and Asia).”
From The future of international business research on corporate globalization that never was… (2018) · cites this paper as Rugman & Verbeke, 2004
In assessing corporate globalization, researchers typically perform their own aggregation or recomputation of data.
“A second, related issue is the fact that authors most often aggregate data themselves or re-compute data, to assess corporate globalization.”
From The future of international business research on corporate globalization that never was… (2018) · cites this paper as Rugman and Verbeke (2004)
Rugman and Verbeke (2004) set thresholds for global status: no less than 20% of sales in each broad triad region and below 50% in any single region.
“Rugman and Verbeke (2004) The future of international business research proposed the following thresholds: Global firms were defined as having sales of at least 20% in each of the three regions of the broad triad of North America, Europe and Asia, but with less than 50% in any one of these regions (especially the home region).”
From The future of international business research on corporate globalization that never was… (2018) · cites this paper as Rugman and Verbeke (2004)
Their 2004 remark that globalization is poorly understood still applies largely to corporate globalization.
“Even though much progress may have been made in the realm of understanding globalization at the macro-level during the past 15 years, the statement remains largely valid for the corporate globalization phenomenon.”
From The future of international business research on corporate globalization that never was… (2018) · cites this paper as Rugman and Verbeke (2004)
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- Authors
- Rugman, A. M., & Verbeke, A.
- Affiliations
- Indiana University Bloomington (US)
- University of Calgary (CA)
- Corresponding author
- Rugman, Alan M
- ORCID
- Verbeke, Alain
- Venue
- Journal of International Business Studies
- Published
- 2004-01
- Volume
- 35
- Issue
- 1
- Pages
- 3-18
- ISSN
- 0047-2506 (ISSN-L)
- 1478-6990
- OpenAlex
- W2132724845
- Semantic Scholar
- 0c164cb422bedd57b9b1e71c42b3b910adabff24
- Cited by
- 1,662
- References
- 75
- Citations by year
- 2026: 62 · 2025: 78 · 2024: 73 · 2023: 66 · 2022: 55 · 2021: 64 · 2020: 77 · 2019: 93 · 2018: 78 · 2017: 87 · 2016: 122 · 2015: 93 · 2014: 64 · 2013: 91 · 2012: 89
- FWCI
- 198.32
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of International Business Studies (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Division of Emerging Frontiers
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Globalization, Economics, and Policies
- Social Sciences › Communication › International Student and Expatriate Challenges
- Keywords
- multinational corporations, globalization, regionalization, market coverage, NAFTA, European Union, Asia, international business strategy
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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