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Cited by 302

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Drivers of consumers’ resistance to smart products

Open access
Mani, Zied, Chouk, Inès·2017·Journal of Marketing Management
DOI 10.1080/0267257x.2016.1245212
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Abstract

The Internet of Things (IoT) market is set to grow rapidly. Although IoT offers new opportunities, it nevertheless raises challenges. The objective of this research is to develop a better understanding of the reasons underlying consumer resistance to smart and connected products. To this end, a quantitative survey was carried out to understand resistance to smartwatch. Structural equation modelling was used to test the conceptual model. The findings show that perceived uselessness, perceived price, intrusiveness, perceived novelty and self-efficacy have an impact on consumer resistance to smart products. Moreover, privacy concerns have an effect on intrusiveness and dependence impacts privacy concerns. To our best knowledge, this is the first research studying smart products through a resistance approach.

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Metadata

Authors
Mani, Z., & Chouk, I.
Venue
Journal of Marketing Management
Publisher
Informa UK Limited
Published
2016-11-09
Volume
33
Issue
1-2
Pages
76-97
ISSN
  • 0267-257X (ISSN-L)
  • 1472-1376
DOI
10.1080/0267257x.2016.1245212
OpenAlex
W2549585393
Cited by
302
References
5
FWCI
37.76
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Drivers of consumers’ resistance to smart products. https://app.cochat.ai/papers/10.1080/0267257x.2016.1245212
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Mani, Z., & Chouk, I. (2017). Drivers of consumers’ resistance to smart products. Journal of Marketing Management. https://doi.org/10.1080/0267257x.2016.1245212

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.