The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Propositional Inventory for New Diffusion Research
Abstract
The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications. As developed across a number of disciplines, diffusion applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer. This paper offers new theoretical propositions to advance consumer diffusion research and to provide a foundation for diffusion modeling.
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Cites
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Metadata
- Authors
- Gatignon, H., & Robertson, T. S.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1985-03
- Volume
- 11
- Issue
- 4
- Pages
- 849
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2074661292
- Cited by
- 1,209
- References
- 2
- FWCI
- 8.99
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
