Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood
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The present study experimentally investigated the effect of Facebook usage on women's mood and body image, whether these effects differ from an online fashion magazine, and whether appearance comparison tendency moderates any of these effects. Female participants (N=112) were randomly assigned to spend 10min browsing their Facebook account, a magazine website, or an appearance-neutral control website before completing state measures of mood, body dissatisfaction, and appearance discrepancies (weight-related, and face, hair, and skin-related). Participants also completed a trait measure of appearance comparison tendency. Participants who spent time on Facebook reported being in a more negative mood than those who spent time on the control website. Furthermore, women high in appearance comparison tendency reported more facial, hair, and skin-related discrepancies after Facebook exposure than exposure to the control website. Given its popularity, more research is needed to better understand the impact that Facebook has on appearance concerns.
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Body dissatisfaction is often a result of young women's upward social comparisons of their own appearance with the appearance of other young women in real life or in a (social) media context.
“It is often found that body dissatisfaction is a result of young women ' s upward social comparisons of their own appearance with the appearance of other young women in real life or in a (social) media context (e.g., Dittmar & Howard, 2004; Fardouly, Diedrichs, Vartanian, Halliwell, 2015; Fardouly & Vartanian, 2015; Mabe, Forney, & Keel, 2014; Tiggemann & Miller, 2010; Tiggemann &a”
From Picture Perfect: The Direct Effect of Manipulated Instagram Photos on Body Image in Adolescent Girls (2018) · cites this paper as Fardouly, Diedrichs, Vartanian, Halliwell, 2015
For women high in social comparison tendencies, exposure to their Facebook feed predicted greater dissatisfaction with their own face, hair, and skin.
“for women high in social comparison tendencies, exposure to their Facebook feed predicted greater dissatisfaction with their own face, hair, and skin (Fardouly et al., 2015).”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Fardouly et al., 2015
In an experimental study with British young women aged 17-25, participants assigned to browse their Facebook feed reported significantly worse mood following this exposure than a control group.
“In an experimental study with British young women aged 17-25, participants who were assigned to browse their Facebook feed reported significantly worse mood following this exposure than a control group”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Fardouly et al., 2015
Research that examines adolescents' exposure to their own social media feeds may not be equipped to differentiate between the effects of viewing known peer, unknown same-aged peer, celebrity, and influencer images.
“Thus, research that examines adolescents' exposure to their own SM feeds (e.g., Fardouly et al., 2015; Steinsbekk et al., 2021) may not be equipped to differentiate between the effects of viewing known peer, unknown same-aged peer, celebrity, and influencer images.”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Fardouly et al., 2015
Several studies included in the current review provide preliminary empirical support for individual-level moderators that should be investigated in future work, such as social comparison tendencies, investment in appearance, sensitivity to peer feedback, and levels of imaginary audience ideation.
“Several studies included in the current review provide preliminary empirical support for individual-level moderators that should be investigated in future work, such as social comparison tendencies (Fardouly et al., 2015; Kleemans et al., 2018), investment in appearance (Lonergan et al., 2020; Nesi et al., 2021), sensitivity to peer feedback (Lee et al., 2020), and levels of imaginary audience ide”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Fardouly et al., 2015
Experimental research has demonstrated a causal relationship between BDD and social media.
“Nonetheless, experimental research has demonstrated a causal relationship between BDD and social media29.”
From Association between beauty standards shaped by social media and body dysmorphia among Egyptian medical students (2025) · cites this paper as [29]
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- Authors
- Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E.
- Affiliations
- UNSW Sydney (AU)
- University of the West of England (GB)
- Corresponding author
- Fardouly, Jasmine
- Venue
- Body Image
- Publisher
- Elsevier BV
- Published
- 2015-03
- Volume
- 13
- Pages
- 38-45
- ISSN
- 1740-1445 (ISSN-L)
- OpenAlex
- W2015151714
- Cited by
- 1,009
- References
- 58
- Citations by year
- 2026: 151 · 2025: 181 · 2024: 149 · 2023: 95 · 2022: 91 · 2021: 70 · 2020: 75 · 2019: 56 · 2018: 52 · 2017: 50 · 2016: 29 · 2015: 10
- FWCI
- 58.29
- Type
- journal article
- Language
- en
- Open access
- green
- eprints.uwe.ac.uk
- Licence
- Locations
- Body Image (publishedVersion)
- PubMed (publishedVersion)
- UWE Research Repository (UWE Bristol) (submittedVersion, cc-by)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- Facebook, social media, body dissatisfaction, mood, young women, weight concern
- MeSH terms
- Adolescent, Adult, Affect, Body Image, Female, Humans, Periodicals as Topic, Surveys and Questionnaires, Self Concept, Women, Young Adult, Social Media
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