Models of consumer value cocreation in health care
Abstract
BACKGROUND: In recent years, consumer participation in health care has gained critical importance as health care organizations (HCOs) seek varied avenues to enhance the quality and the value of their offerings. Many large HCOs have established online health communities where health care consumers (patients) can interact with one another to share knowledge and offer emotional support in disease management and care. Importantly, the focus of consumer participation in health care has moved beyond such personal health care management as the potential for consumers to participate in innovation and value creation in varied areas of the health care industry becomes increasingly evident. Realizing such potential, however, will require HCOs to develop a better understanding of the varied types of consumer value cocreation that are enabled by new information and communication technologies such as online health communities and Web 2.0 (social media) technologies. PURPOSES: This article seeks to contribute toward such an understanding by offering a concise and coherent theoretical framework to analyze consumer value cocreation in health care. We identify four alternate models of consumer value cocreation-the partnership model, the open-source model, the support-group model, and the diffusion model-and discuss their implications for HCOs. METHOD: We develop our theoretical framework by drawing on theories and concepts in knowledge creation, innovation management, and online communities. A set of propositions are developed by combining theoretical insights from these areas with real-world examples of consumer value cocreation in health care. FINDINGS: The theoretical framework offered here informs on the potential impact of the different models of consumer value cocreation on important organizational variables such as innovation cost and time, service quality, and consumer perceptions of HCO. PRACTICE IMPLICATIONS: An understanding of the four models of consumer value cocreation can help HCOs adopt appropriate strategies and practices to embrace consumers as partners in the development and delivery of innovative health care products and services.
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OHCs can provide peer health knowledge, emotional support, and improve self-care for patients with chronic diseases, especially lifestyle-related diseases such as cancer, obesity or type 2 diabetes.
“OHCs can provide peer health knowledge, emotional support, and improve self-care for patients with chronic diseases, especially for lifestyle-related diseases such as cancer, obesity or type 2 diabetes [11].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [11]
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- Authors
- Nambisan, P., & Nambisan, S.
- Affiliations
- University at Albany, State University of New York (US)
- Rensselaer Polytechnic Institute (US)
- Venue
- Health Care Management Review
- Published
- 2009-10
- Volume
- 34
- Issue
- 4
- Pages
- 344-354
- ISSN
- 0361-6274 (ISSN-L)
- OpenAlex
- W1970914407
- Cited by
- 154
- References
- 31
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 9 · 2023: 6 · 2022: 8 · 2021: 12 · 2020: 12 · 2019: 14 · 2018: 11 · 2017: 16 · 2016: 11 · 2015: 13 · 2014: 10 · 2013: 6 · 2012: 11
- FWCI
- 15.54
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Care Management Review (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Physical Sciences › Computer Science › Computer Science Applications › Open Source Software Innovations
- Keywords
- health care consumers, online health communities, Web 2.0, social media, partnership model, open-source models, diffusion models, knowledge production, innovation management, health care organization, consumer participation, service quality, innovation costs
- MeSH terms
- Computer Communication Networks, Community Participation, Consumer Behavior, Delivery of Health Care, Humans, Organizational Innovation, United States, Models, Organizational
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