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Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape

Open access
Pan, Xueni, Hamilton, Antonia F. de C.·2018·British Journal of Psychology

Abstract

As virtual reality (VR) technology and systems become more commercially available and accessible, more and more psychologists are starting to integrate VR as part of their methods. This approach offers major advantages in experimental control, reproducibility, and ecological validity, but also has limitations and hidden pitfalls which may distract the novice user. This study aimed to guide the psychologist into the novel world of VR , reviewing available instrumentation and mapping the landscape of possible systems. We use examples of state‐of‐the‐art research to describe challenges which research is now solving, including embodiment, uncanny valley, simulation sickness, presence, ethics, and experimental design. Finally, we propose that the biggest challenge for the field would be to build a fully interactive virtual human who can pass a VR Turing test – and that this could only be achieved if psychologists, VR technologists, and AI researchers work together.

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Metadata

Authors
Pan, X., & Hamilton, A. F. D. C.
Venue
British Journal of Psychology
Publisher
Wiley
Published
2018-03-05
Volume
109
Issue
3
Pages
395-417
ISSN
  • 0007-1269 (ISSN-L)
  • 2044-8295
OpenAlex
W2794136334
Cited by
729
References
26
FWCI
57.31
Type
journal article
Language
en
Open access
hybrid
Funders
  • H2020 European Research Council (INTERACT 313398)
  • Leverhulme Trust

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CoChat. (2026). Citation check: Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape. https://app.cochat.ai/papers/10.1111/bjop.12290
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Pan, X., & Hamilton, A. F. D. C. (2018). Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape. British Journal of Psychology. https://doi.org/10.1111/bjop.12290

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