The importance of continued engagement during the implementation phase of tobacco control policies in a middle-income country: the case of Costa Rica
Open accessAbstract
OBJECTIVE: To analyse the process of implementing and enforcing smoke-free environments, tobacco advertising, tobacco taxes and health warning labels from Costa Rica's 2012 tobacco control law. METHOD: Review of tobacco control legislation, newspaper articles and interviewing key informants. RESULTS: Despite overcoming decades of tobacco industry dominance to win enactment of a strong tobacco control law in March 2012 consistent with WHO's Framework Convention on Tobacco Control, the tobacco industry and their allies lobbied executive branch authorities for exemptions in smoke-free environments to create public confusion, and continued to report in the media that increasing cigarette taxes led to a rise in illicit trade. In response, tobacco control advocates, with technical support from international health groups, helped strengthen tobacco advertising regulations by prohibiting advertising at the point-of-sale (POS) and banning corporate social responsibility campaigns. The Health Ministry used increased tobacco taxes earmarked for tobacco control to help effectively promote and enforce the law, resulting in high compliance for smoke-free environments, advertising restrictions and health warning label (HWL) regulations. Despite this success, government trade concerns allowed, as of December 2015, POS tobacco advertising, and delayed the release of HWL regulations for 15 months. CONCLUSIONS: The implementation phase continues to be a site of intensive tobacco industry political activity in low and middle-income countries. International support and earmarked tobacco taxes provide important technical and financial assistance to implement tobacco control policies, but more legal expertise is needed to overcome government trade concerns and avoid unnecessary delays in implementation.
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The WHO FCTC establishes evidence-based standards for tobacco control that provide a framework in which tobacco control advocates can play significant roles in securing comprehensive national tobacco control policies.
“WHO Framework Convention on Tobacco Control1 (FCTC) establishes evidence-based standards for tobacco control that provide a framework in which tobacco control advocates can play significant roles in securing comprehensive national tobacco control policies.2–6”
From Role of stakeholders in Nigeria’s tobacco control journey after the FCTC: lessons for tobacco control advocacy in low-income and middle-income countries (2019) · cites this paper as [6]
The Introduction says the FCTC accelerated tobacco-control legislation and that Costa Rican advocates persuaded legislators to enact a comprehensive law implementing it. The Results (Tobacco taxes) also describes FCTC implementation guidelines and protocols. These passages support the framework and advocacy portions, but our copy does not characterize the FCTC’s standards as evidence-based. Page numbers are unavailable in our copy. (LLM, conf=0.83)
Experimental — accuracy not yet measuredUnlike other countries, the Uruguayan congress did not attempt to weaken the regulations.
“This assistance proved critical because unlike other countries,55–57 congress did not attempt to weaken the regulations.49–51”
From Defending strong tobacco packaging and labelling regulations in Uruguay: transnational tobacco control network versus Philip Morris International (2018) · cites this paper as [57]
The Discussion reports attempts in Costa Rica and other countries to weaken tobacco-control regulations by seeking exemptions during implementation. It does not say that congress in those countries attempted to weaken the regulations; the Costa Rican account instead describes lobbying during an executive-branch regulatory process. The statement about Uruguay is attached to separate citations and is not assessed here. (LLM, conf=0.82)
Experimental — accuracy not yet measuredSimilar to successful tobacco control advocacy efforts in other countries, local civil society groups developed close relationships with government officials, provided evidence-based information to policy-makers, and closely monitored swift government actions and industry activity to advance tobacco control in Uruguay.
“Similar to successful tobacco control advocacy efforts in other countries,17579293 local civil society groups developed close relationships with government officials, provided evidence-based information to policy-makers, and closely monitored swift government actions and industry activity to advance tobacco control in Uruguay.”
From Defending strong tobacco packaging and labelling regulations in Uruguay: transnational tobacco control network versus Philip Morris International (2018) · cites this paper as [57]
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Self-citationCrosbie, E., Perez, S., Barreto, K. R., Camarena, A. R., Ochoa, V., Casarin, A. B., Severini, G., Gutkowski, P., Sosa, P., & Sebrié, E. M. (2025) · Tobacco Control · doi:10.1136/tc-2024-059068 · Cited by 1 · see citing works
Self-citationBridging Tobacco Control Advocacy and Strategic Communication Scholarship
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The Application of Philip Morris’ Litigation Prevention Program in South Korea
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Self-citation
- Authors
- Crosbie, E., Sosa, P., & Glantz, S. A.
- Affiliations
- University of California, San Francisco (US)
- Corresponding author
- Glantz, Stanton A
- Venue
- Tobacco Control
- Publisher
- BMJ
- Published
- 2016-02-08
- Volume
- 26
- Issue
- 1
- Pages
- 60-68
- ISSN
- 0964-4563 (ISSN-L)
- 1468-3318
- PMC
- PMC4977207
- OpenAlex
- W2305316725
- Cited by
- 47
- References
- 72
- Citations by year
- 2026: 1 · 2025: 4 · 2024: 2 · 2023: 6 · 2022: 3 · 2021: 7 · 2020: 5 · 2019: 7 · 2018: 6 · 2017: 3 · 2016: 2 · 2015: 1
- FWCI
- 11.66
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Tobacco Control (publishedVersion)
- PubMed (publishedVersion)
- PubMed Central (acceptedVersion)
- HighWire Press Open Archive (submittedVersion)
- Funders
- Philip Morris International
- University of California, San Francisco
- National Cancer Institute (R01CA087472)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Health Sciences › Health Professions › General Health Professions › Public Health Policies and Education
- Keywords
- tobacco control policy implementation, smoke-free areas, tobacco advertising regulation, tobacco taxation, health warning labels, tobacco control legislation, tobacco industry lobbying, Framework Convention on Tobacco Control, illicit tobacco trade, Costa Rica
- MeSH terms
- Smoking Prevention, Advertising, Commerce, Costa Rica, Health Policy, Humans, Lobbying, Product Labeling, Social Responsibility, Taxes, Tobacco Industry, Smoke-Free Policy, Tobacco Products
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