Stereotype reactance at the bargaining table: the effect of stereotype activation and power on claiming and creating value
Abstract
Two experiments explored the hypothesis that the impact of activating gender stereotypes on negotiated agreements in mixed-gender negotiations depends on the manner in which the stereo-type is activated (explicitly vs. implicitly) and the content of the stereotype (linking negotiation performance to stereotypically male vs. stereotypically female traits). Specifically, two experiments investigated the generality and limits of stereotype reactance. The results of Experiment 1 suggest that negotiated outcomes become more one-sided in favor of the high power negotiator when masculine traits are explicitly linked to negotiator effectiveness. In contrast, the results of Experiment 2 suggest that negotiated outcomes are more integrative (win-win) when feminine traits are explicitly linked to negotiator effectiveness. In total, performance in mixed-gender negotiations is strongly affected by the cognitions and motivations that negotiators bring to the bargaining table.
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In the leadership and negotiation domains, women with sufficient power and self-efficacy respond to explicit gender stereotype activation with positive 'I'll Show You' responses.
“In both the leadership and negotiation domains, women have been shown to respond to explicit gender stereotype activation with positive, I'll Show You responses when they have sufficient power and self-efficacy.”
From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Kray, et al., 2004
In an early demonstration of stereotype reactance, women underperformed men at bargaining when the stereotype was implicitly activated, but when the stereotype was blatantly presented women reacted against it and outperformed men.
“In an early demonstration of stereotype reactance, Kray and colleagues showed that whereas women underperformed men at the bargaining table when the stereotype of women being less adept at bargaining was implicitly activated, when the stereotype was blatantly presented women reacted against it and they outperformed men (Kray et al., 2001;Kray, Reb, Galinsky, & Thompson, 2004).”
From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Kray, Reb, Galinsky, & Thompson, 2004
Women in a high-power bargaining condition with leverage from a favorable alternative offer successfully reacted against the gender bargaining stereotype.
“For example, Kray and colleagues demonstrated that women successfully reacted against the gender bargaining stereotype when they were in put in a high power bargaining condition where they had leverage from a favorable alternative offer (Kray, et al., 2004).”
From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Kray, et al., 2004
In the negotiation context, implicit stereotype activation results in women fulfilling the negative stereotype regarding their underperformance relative to men, whereas explicit activation prompts reactance responses.
“As Kray and colleagues have shown in the negotiation context, implicit stereotype activation results in women fulfilling the negative stereotype regarding their underperformance relative to men, whereas explicit activation prompts reactance responses (Kray et al., 2001;Kray et al., 2004).”
From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Kray et al., 2004
Responses to stereotype threat depend in part on the explicitness of the activation of the stereotype.
“Responses to stereotype threat depend, in part, upon the explicitness of the activation of the stereotype.”
From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Kray et al., 2004
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- Authors
- Kray, L. J., Reb, J., Galinsky, A. D., & Thompson, L.
- Affiliations
- University of California, Berkeley (US)
- University of Arizona (US)
- Northwestern University (US)
- Corresponding author
- Kray, Laura J.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 2004-04
- Volume
- 30
- Issue
- 4
- Pages
- 399-411
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W1998273344
- Cited by
- 183
- References
- 38
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 11 · 2023: 4 · 2022: 5 · 2021: 10 · 2020: 7 · 2019: 6 · 2018: 5 · 2017: 8 · 2016: 24 · 2015: 12 · 2014: 15 · 2013: 13 · 2012: 5
- FWCI
- 13.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Conflict Management and Negotiation
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
- Keywords
- gender stereotypes, negotiation, power, stereotype activation, masculine traits, feminine traits, integrative negotiation, value creation
- MeSH terms
- Adolescent, Adult, Female, Gender Identity, Humans, Male, Power, Psychological, Problem Solving, Professional Competence, Stereotyping, Negotiating
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