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Cited by 312

The DOI matches its Crossref record; 88 of the 88 references it cites were found in a registry or an index.

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Ramesh, Kumar, Saha, Raiswa, Goswami, Susoban, Sekar, Dahiya, Richa·2019·Corporate Social Responsibility and Environmental Management
DOI 10.1002/csr.1689
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Abstract

Corporate social responsibility (CSR) is a well‐touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organizations believe that goodwill created by CSR activities bestows the strategic competitive advantage and sustainable development. The objective of the study is to measure the impact of CSR activities on purchase intention either directly or indirectly; for this purpose, the study has administered a structured questionnaire and collected responses from Indian citizens purchasing products from FMCG companies topping the CSR spending list and used structural equation modeling to validate the results. The findings suggest that customers process CSR details unconsciously and may not remember the explicit detail, but they are more likely to include the brand in the consideration set evokedby positive attitudes trailing behind.

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Metadata

Authors
Ramesh, K., Saha, R., Goswami, S., Sekar, & Dahiya, R.
Venue
Corporate Social Responsibility and Environmental Management
Publisher
Wiley
Published
2018-10-25
Volume
26
Issue
2
Pages
377-387
ISSN
  • 1535-3958 (ISSN-L)
  • 1535-3966
DOI
10.1002/csr.1689
OpenAlex
W2898305899
Cited by
312
References
88
FWCI
33.94
Type
journal article
Language
en
Open access
closed

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