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Measuring consumer innovativeness
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Metadata
- Authors
- Goldsmith, R. E., & Hofacker, C. F.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 1991-06
- Volume
- 19
- Issue
- 3
- Pages
- 209-221
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W4247010815
- Cited by
- 1,457
- References
- 6
- FWCI
- 4.57
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.