Cited by 157Memory Processes and InfluencesConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

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At a Loss From Words: Verbal Overshadowing of Perceptual Memories

Schooler, Jonathan W., Fiore, Stephen M., Brandimonte, Maria A.·1997·Psychology of Learning and Motivation

DOI 10.1016/s0079-7421(08)60505-8

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Authors: Schooler, J. W., Fiore, S. M., & Brandimonte, M. A.
Affiliations: University of Pittsburgh (US)
ORCID: Schooler, Jonathan W.
Fiore, Stephen M.
Brandimonte, Maria A.
Venue: Psychology of Learning and Motivation
Publisher: Elsevier
Published: 1997
Pages: 291-340
ISSN: 0079-7421 (ISSN-L)
DOI: 10.1016/s0079-7421(08)60505-8
OpenAlex: W49541035
Cited by: 157
References: 124
Citations by year: 2026: 1 · 2025: 2 · 2024: 3 · 2023: 3 · 2022: 4 · 2021: 4 · 2020: 6 · 2019: 4 · 2017: 5 · 2016: 3 · 2015: 1 · 2014: 8 · 2013: 2 · 2012: 7
FWCI: 3.43
Type: book chapter
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: The Psychology of learning and motivation/The psychology of learning and motivation (publishedVersion)
Topics: Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: brand extension, shape cues, sensory marketing, cognitive flexibility, sub-branding, consumer evaluation, cross-cultural replication

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At a Loss From Words: Verbal Overshadowing of Perceptual Memories

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