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The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.
Abstract
Interpersonal in the communication process is denned as reliance upon the communication of another person in order to achieve a desired but uncertain objective in a risky situation. A theory of the dimensions of interpersonal in communication is presented. Experimental studies of ethos and factor-analytic studies of source credibility support the hypothesis that interpersonal is based upon a listener's perceptions of a speaker's expertness, reliability, intentions, activeness, personal attractiveness, and the majority opinion of the listener's associates. The word trust has been prominent in our vocabulary for years; however, the concept is somewhat similar to Mark Twain's notion of the weather: Everybody knows about trust, but few people have studied it. The term is used to indicate one's attitude toward such things as paper money, dogs, line fences, and women.
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Metadata
- Authors
- Giffin, K.
- Venue
- Psychological Bulletin
- Published
- 1967
- Volume
- 68
- Issue
- 2
- Pages
- 104-120
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2159775411
- Cited by
- 933
- References
- 2
- FWCI
- 13.73
- Type
- journal article
- Language
- en
- Open access
- closed
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