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Cited by 498

The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.

Measurement of Individual Differences in Visual versus Verbal Information Processing

Childers, Terry L., Houston, Michael J., Heckler, Susan E.·1985·Journal of Consumer Research
DOI 10.1086/208501
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Abstract

The examination of individual differences in consumer information processing is an emerging area of research within both marketing and consumer behavior. In this article, we report on two studies that focus on ability versus preference for imaginal or visual processing. The first study assesses the psychometric properties of frequently used measures of imaginal processing ability and preference; the study's results were somewhat supportive of the two ability measures but not supportive of the preference measure. The second study proposes and tests a new measure of processing preference—the Style of Processing (SOP) scale—which exhibits internal consistency as well as discriminant and criterion validity.

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Crossref · 10.1086/208501

Cites

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Metadata

Authors
Childers, T. L., Houston, M. J., & Heckler, S. E.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1985-09
Volume
12
Issue
2
Pages
125
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/208501
OpenAlex
W2074049680
Cited by
498
References
33
FWCI
3.73
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.