Social comparison on social networking sites
Open accessAbstract
Because of the rise of social networking sites (SNSs), social comparisons take place at an unprecedented rate and scale. There is a growing concern that these online social comparisons negatively impact people's subjective well-being (SWB). In this paper, we review research on (a) the antecedents of social comparisons on SNSs, (b) the consequences of social comparisons on SNSs for SWB and, (c) social comparison as a mechanism explaining (mediator) or affecting (moderator) the relationship between SNSs and SWB. The occurrence of social comparisons on SNSs depends on who uses the SNS and on how the SNS is being used with passive use in particular resulting in increased levels of social comparison. Moreover, social comparison on SNSs may occasionally result in an increase in SWB but typically negative effects are found as people tend to engage in contrasting upward social comparisons. Finally, several studies show that social comparison is a key mechanism explaining the relationship between use of SNSs and SWB and that users with a tendency to engage in social comparison are especially likely to be negatively impacted by SNSs. The dynamic, cyclical processes that result from this pattern of findings are discussed.
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The relationship between SNS use and wellbeing is context-dependent, with effects sometimes beneficial and sometimes detrimental, and may vary based on user motivations, content type, and platform engagement styles.
“Recent work suggests that the relationship between SNSs use and wellbeing is highly context-dependent and may vary based on user motivations, content type, and platform engagement styles”
From The associations between social comparison on social media and young adults’ mental health (2025) · cites this paper as Verduyn et al., 2020
Information shared on social networking sites gives rise to upward social comparisons, which can have negative effects on well-being and mental health.
“the information that is shared on social networking sites gives rise to upward social comparisons, which can have negative effects on well-being and mental health (Verduyn et al., 2020; for meta-analyses, see Yang et al., 2019;Yoon et al., 2019).”
From Understanding Autobiographical Memory in the Digital Age: The AMEDIA-Model (2024) · cites this paper as Verduyn et al., 2020
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“These correlations would be expected based on the literature which has consistently found that social comparison is associated with negative psychological outcomes (e.g., Verduyn et al., 2020; Wirtz et al., 2021).”
BackgroundMaheux, A. J., Burnell, K., Maza, M. T., Fox, K. A., Telzer, E. H., & Prinstein, M. J. (2024) · Journal of Child Psychology and Psychiatry · doi:10.1111/jcpp.14085 · Cited by 59 · see citing works
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“Next, in line with Social Comparison Theory, upward comparison with friends and peers on social media, who seem to be less affected by the pandemic (“positivity bias”), may have fostered envy (Verduyn et al., 2020), and depressive symptoms (Ellis et al.”
Flecha-Ortiz, J. A., Feliberty-Lugo, V., Santos-Corrada, M., Lopez, E., & Dones, V. (2023) · Journal of Interactive Advertising · doi:10.1080/15252019.2023.2195403 · Cited by 44 · see citing works
“The results support previous SNS studies in which they establish that passive use triggers active use in users (Verduyn et al. 2020; Dienlin and Johannes 2020; Verduyn et al. 2017).”
BackgroundResultHow Can People Become Happier? A Systematic Review of Preregistered Experiments
Folk, D. P., & Dunn, E. W. (2023) · Annual Review of Psychology · doi:10.1146/annurev-psych-022423-030818 · Cited by 44 · see citing works
Daily social media use, social ties, and emotional well-being in later life
Kim, Y. K., & Fingerman, K. L. (2022) · Journal of Social and Personal Relationships · doi:10.1177/02654075211067254 · Cited by 43 · see citing works
“For example, passive (i.e., browsing content produced by others) use of social media has been associated with emotional distress and negative social comparison (Verduyn et al., 2020) among older adults (Hutto et al., 2015).”
InfluentialCommon Humanity as an Under-acknowledged Mechanism for Mental Health Peer Support
Kotera, Y., Llewellyn‐Beardsley, J., Charles, A., & Slade, M. (2022) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-022-00916-9 · Cited by 40 · see citing works
“Recent studies reported that social comparison is associated with negative outcomes such as loneliness and anxiety (Arnold et al., 2021; Jiang & Ngien, 2020; Kotera et al., 2022; Lee, 2020; Verduyn et al., 2020).”
Janicke‐Bowles, S. H., Buckley, T. M., Rey, R. T., Wozniak, T. R., Meier, A., & Lomanowska, A. M. (2023) · Journal of Happiness Studies · doi:10.1007/s10902-023-00619-5 · Cited by 40 · see citing works
“For example, research has already alluded to the fact that social comparison and more passive than active use on social media can explain some of its (perceived) negative well-being effects (Verduyn et al., 2020 ).”
BackgroundValkenburg, P. M., Beyens, I., Pouwels, J. L., van Driel, I. I., & Keijsers, L. (2021) · doi:10.31234/osf.io/gzu3y · Cited by 40 · see citing works
“…forwarded in these reviews is that passive SM use may lead to decreases in well-being, because it induces upward social comparison and envy, whereas active SM use may elicit positive feedback and social connectedness, which subsequently lead to increases in well-being (Verduyn et al., 2017, 2020).”
BackgroundYourell, J., Doty, J. L., Beauplan, Y., & Cardel, M. I. (2021) · Adolescent Research Review · doi:10.1007/s40894-021-00149-2 · Cited by 39 · see citing works
Asdecker, B. (2022) · Sustainability · doi:10.3390/su14020855 · Cited by 38 · see citing works
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“18,24 In addition, many students feel the need to constantly respond to notifications from their peers.”
BackgroundGentzler, A. L., Hughes, J. L., Johnston, M., & Alderson, J. E. (2023) · Journal of Adolescence · doi:10.1002/jad.12243 · Cited by 34 · see citing works
Flecha-Ortiz, J. A., Santos‐Corrada, M., López, E., Dones, V., & Feliberty-Lugo, V. (2023) · Journal of Brand Management · doi:10.1057/s41262-023-00330-z · Cited by 45 · see citing works
“How a user engages with the medium through passive use generates power to significantly actuate active use (Verduyn et al. 2020, 2017; Dienlin 2020; De Vries, 2014).”
BackgroundMcCrory, A., Best, P., & Maddock, A. (2022) · Health Education Research · doi:10.1093/her/cyac010 · Cited by 34 · see citing works
Schreurs, L., & Vandenbosch, L. (2022) · Computers in Human Behavior · doi:10.1016/j.chb.2022.107364 · Cited by 32 · see citing works
When social media exposure backfires on travel: The role of social media–induced travel anxiety
Huang, Y., Qian, L., & Tu, H. (2025) · Tourism Management · doi:10.1016/j.tourman.2025.105163 · Cited by 31 · see citing works
Idiographic Network Models of Social Media Use and Depression Symptoms
Rodriguez, M., Aalbers, G., & McNally, R. (2021) · Cognitive Therapy and Research · doi:10.1007/s10608-021-10236-2 · Cited by 23 · see citing works
“As ample evidence suggests that the effects of social media use on our psychological health depend on the nature of our engagement with the platform, several researchers have hypothesized that ASMU tends to promote well-being, whereas PSMU undermines it (Verduyn et al., 2020).”
BackgroundButler, S. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1340605 · Cited by 40 · see citing works
“…who “passively” scroll through the profiles of their peers that implicate their developing identities, sometimes leading to upward and judgmental social comparisons around MDC such as their body image and material possessions, would also be relevant (e.g., Vogel et al., 2015; Verduyn et al., 2020.”
BackgroundSelf-supervised hate speech detection in Norwegian texts with lexical and semantic augmentations
Hashmi, E., Yayilgan, S. Y., Yamin, M. M., Abomhara, M., & Ullah, M. (2024) · Expert Systems with Applications · doi:10.1016/j.eswa.2024.125843 · Cited by 32 · see citing works
Astleitner, H., & Schlick, S. (2024) · Active Learning in Higher Education · doi:10.1177/14697874241233605 · Cited by 50 · see citing works
“A passive use refers to monitoring the online life without deeper engagement (Verduyn et al., 2020).”
The Use of Instagram and TikTok in Relation to Problematic Use and Well-Being
Hendrikse, C., & Limniou, M. (2024) · Journal of Technology in Behavioral Science · doi:10.1007/s41347-024-00399-6 · Cited by 43 · see citing works
“…linked PSMU to negative mental well-being (Banjanin et al., 2015) possibly through increased social comparison opportunities, and feelings of inferiority if “friends” online appear to have more fulfilling lives than one’s own (Verduyn et al., 2020), and increased loneliness (Marttila et al., 2021).”
Schroeder, M., & Behm‐Morawitz, E. (2024) · Computers in Human Behavior · doi:10.1016/j.chb.2024.108519 · Cited by 28 · see citing works
Ozimek, P., Brailovskaia, J., Bierhoff, H., & Rohmann, E. (2024) · Telematics and Informatics Reports · doi:10.1016/j.teler.2024.100117 · Cited by 28 · see citing works
Managing fairness and consensus based on individual consciousness of preventing manipulation
Gong, G., Zhou, X., & Zha, Q. (2023) · Information Fusion · doi:10.1016/j.inffus.2023.102047 · Cited by 27 · see citing works
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Envy, Social Comparison, and Depression on Social Networking Sites: A Systematic Review
Carraturo, F., di Perna, T., Giannicola, V., Nacchia, M. A., Pepe, M., Muzii, B., Bottone, M., Sperandeo, R., Bochicchio, V., Maldonato, N., et al. (2023) · European Journal of Investigation in Health, Psychology and Education · doi:10.3390/ejihpe13020027 · Cited by 35 · see citing works
“However, the general consensus seems to be moving toward less categorical positions, as a growing body of evidence suggests that the use of SM can promote positive emotional outcomes under the right conditions [22,26].”
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“, feelings that others are doing better or are happier than oneself), which in turn negatively affects subjective well-being (Verduyn et al., 2020).”
BackgroundInfluentialNash, K. (2023) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2023.2271235 · Cited by 26 · see citing works
“Additionally, individuals often engage in social comparisons with others, especially on social media (Fox & Vendemia, 2016; Nesi & Prinstein, 2015; Verduyn et al., 2020).”
Social Media and Adolescent Mental Health
Yue, Z., & Rich, M. (2023) · Current Pediatrics Reports · doi:10.1007/s40124-023-00298-z · Cited by 30 · see citing works
“Social media, with its curated showcases of idealized lives, amplifies upward comparisons, potentially escalating feelings of envy and adversely affecting well-being [47, 48].”
Yan, N., Long, Y., Yuan, H., Zhou, X., Xie, B., & Wang, Y. (2024) · Psychology Research and Behavior Management · doi:10.2147/prbm.s447372 · Cited by 28 · see citing works
“12 15 Individuals’ self-disclosure on mobile social media tends to be positive, 16 and users are more likely to receive positive and advantageous information displayed by others, leading individuals to have the illusion that other people’s lives are better than their own.”
Mechanisms Linking Social Media Use and Sleep in Emerging Adults in the United States
Kinsella, J. E., & Chin, B. N. (2024) · Behavioral Sciences · doi:10.3390/bs14090794 · Cited by 30 · see citing works
“Some studies have shown that social comparison orientation is positively associated with social media use [14–16], whereas others have shown that greater social media use [17] and greater passive consumption of social media [18] increase the tendency to engage in social comparison.”
BackgroundPasko, K., & Arigo, D. (2021) · JMIR Mental Health · doi:10.2196/26204 · Cited by 23 · see citing works
“In contrast, individuals who tend to value comparisons less often have no significant decrease in subjective well-being and sometimes experience increases in positive mental health outcomes (ie, increased self-esteem) [19].”
BackgroundBallara, N. B. (2023) · International Journal of Research Publication and Reviews · doi:10.55248/gengpi.4.723.51227 · Cited by 22 · see citing works
Problematic Social Network Use: Structure and Assessment
González-Nuevo, C., Cuesta, M., Postigo, Á., Menéndez-Aller, Á., & Muñiz, J. (2023) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-021-00711-y · Cited by 22 · see citing works
“This factor refers to the upward social comparison that could take place in the use of SNs and that may be detrimental to psychological well-being (Verduyn et al., 2020).”
BackgroundThe dark side of social media in the workplace: A social comparison perspective
Huang, X., & Fan, P. (2022) · Computers in Human Behavior · doi:10.1016/j.chb.2022.107377 · Cited by 22 · see citing works
Purboningsih, E. R., Massar, K., Hinduan, Z. R., Agustiani, H., Ruiter, R. A. C., & Verduyn, P. (2024) · Behaviour and Information Technology · doi:10.1080/0144929x.2024.2413454 · Cited by 34 · see citing works
“…Chaput, and Hamilton 2019), low physical activities (Buda et al. 2021; Wang et al. 2023) and damaging social comparisons (Frison and Eggermont 2016; Verduyn et al. 2020), which all negatively impact adolescents ’ well-being (Boer et al. 2021; McNamee, Mendolia, and Yer-okhin 2021).”
Self-citationMao, J., & Zhang, B. (2023) · Psychology Research and Behavior Management · doi:10.2147/prbm.s404063 · Cited by 20 · see citing works
Fortunato, L., Lo Coco, G., Teti, A., Bonfanti, R. C., & Salerno, L. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20156439 · Cited by 20 · see citing works
“Although there is evidence that online social comparison can result in a decrease in an individual’s well-being [56], most prior studies focused on Facebook and comprised young adults.”
BackgroundKrause, H.-V., Deters, F. G., Baumann, A., & Krasnova, H. (2022) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmac037 · Cited by 20 · see citing works
Kim, D.-G., & Kim, S. (2023) · Social Sciences · doi:10.3390/socsci12020087 · Cited by 27 · see citing works
“Although some studies show social comparison increasing subjective well-being (Choi & Kim, 2020; Verduyn et al., 2020) and inspiration (Meier & Schäfer, 2018), more studies show the negative aspects of social comparison (Krause et al., 2021; Verduyn et al., 2020).”
BackgroundLi, Y., Chen, L., & Fu, L. (2024) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2024.2441422 · Cited by 20 · see citing works
“Theoretically, vicarious interaction refers to observing the online activities of other users without engaging in direct exchanges with them (Verduyn et al., 2020).”
Noguti, V. (2022) · European Journal of Marketing · doi:10.1108/ejm-09-2020-0695 · Cited by 19 · see citing works
Kurniawan, Y., Santoso, S. I., Wibowo, R. R., Anwar, N., Bhutkar, G., & Halim, E. (2023) · Sustainability · doi:10.3390/su15043814 · Cited by 19 · see citing works
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Social Media and Mental Health
Braghieri, L., Levy, R., & Makarin, A. (2021) · doi:10.2139/ssrn.3919760 · Cited by 18 · see citing works
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices
Taylor, A., & Carlson, J. (2025) · Psychology and Marketing · doi:10.1002/mar.22196 · Cited by 17 · see citing works
Cross‐sectional and longitudinal associations of screen time with adolescent depression and anxiety
Li, S. H., Batterham, P. J., Whitton, A. E., Maston, K., Khan, A., Christensen, H. M., & Werner‐Seidler, A. (2025) · British Journal of Clinical Psychology · doi:10.1111/bjc.12547 · Cited by 17 · see citing works
“It is associated with reduced mental health, for example, in relation to body image and eating disorder symptoms (Vandenbosch et al., 2022; Verduyn et al., 2020) and, consequently, is considered a potentially harmful way to engage with social media.”
Yang, C. (2021) · Applied Developmental Science · doi:10.1080/10888691.2021.1894149 · Cited by 17 · see citing works
“Social comparison can be especially detrimental when people perform upward comparison (Rosenthal-von der P€utten et al., 2019; Verduyn et al., 2020; Vogel et al., 2014) and feel as if they are not doing as well as the comparison targets (Weinstein, 2017), which are common experiences among social…”
BackgroundThe harms of unattainable pedagogical exemplars on social media
Kotsonis, A., & Dunne, G. (2023) · Journal of Moral Education · doi:10.1080/03057240.2023.2225763 · Cited by 18 · see citing works
“Most importantly, recent studies have shown that upward social comparisons on social media sites generate feelings of envy and often lead to depression, anxiety and loneliness (see Li, 2019; Pera, 2018; Reer et al., 2019; Verduyn et al., 2020).”
BackgroundThe associations between social comparison on social media and young adults’ mental health
Le Blanc-Brillon, J., Fortin, J.-S., Lafrance, L., & Hétu, S. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1597241 · Cited by 16 · see citing works
“While there has been a growing effort to elucidate mechanisms linking SNSs use to mental health (Meier and Johnson, 2022; Verduyn et al., 2020), this endeavor remains in its early stages.”
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“However, social media affords individuals greater control over their self-image (e.g., filtering, posting strategically) and may therefore provoke more intense strategic impression management processes to come across as desirable as possible, relative to offline contexts (Verduyn et al., 2020).”
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Exploring the Relations of Subjective and Objective Instagram Use on Young Adults' Mental Health
Zhao, Y., Cingel, D. P., Xie, L., & Yu, M. (2022) · Telematics and Informatics · doi:10.1016/j.tele.2022.101921 · Cited by 16 · see citing works
What maintains low-carbon consumption behaviors: Evidence from China
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Vanhoffelen, G., Schreurs, L., Meeus, A., Janssens, N., Beullens, K., & Vandenbosch, L. (2023) · New Media & Society · doi:10.1177/14614448231207783 · Cited by 16 · see citing works
“Taken together, existing literature on social comparisons on social media may not hold for the relatively new BeReal platform, as its design explicitly aims to challenge the arguably dominant social media trend of presenting the best possible self to others (Verduyn et al., 2020).”
- Authors
- Verduyn, P., Gugushvili, N., Massar, K., Täht, K., & Kross, E.
- Affiliations
- Maastricht University (NL)
- University of Tartu (EE)
- University of Michigan (US)
- Corresponding author
- Verduyn, Philippe
- Venue
- Current Opinion in Psychology
- Publisher
- Elsevier BV
- Published
- 2020-12
- Volume
- 36
- Pages
- 32-37
- ISSN
- 2352-250X (ISSN-L)
- OpenAlex
- W3022958855
- Cited by
- 500
- References
- 63
- Citations by year
- 2026: 96 · 2025: 107 · 2024: 115 · 2023: 82 · 2022: 56 · 2021: 37 · 2020: 5 · 2018: 1
- FWCI
- 7.91
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Current Opinion in Psychology (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion, cc-by)
- Research Publications (Maastricht University) (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Psychology › Social Psychology › Psychological Well-being and Life Satisfaction
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- social comparison, social networking sites, subjective well-being, upward social comparison, passive social media use
- MeSH terms
- Social Comparison, Humans, Social Networking
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